Fire-Lite Alarms launches program using Web-based platforms

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Wednesday, November 28, 2012

NORTHFORD, Conn.—Fire-Lite Alarms by Honeywell recently launched a program utilizing a variety of online platforms, such as online training, webinars and social media, according to a company statement. The programs are designed to make the company more “transparent and accessible to customers.”

“The message is loud and clear—people want immediate information on our equipment, how to use it and how to troubleshoot any issues,” Liz Richards, Fire-Lite Alarms communications manager, said in the statement. “And whatever the vehicle, it needs to be quick and to the point.”

The program comes in light of news from Internet reporting agencies, such as Marketing Pilgrim, which predict that within five years, customer engagement through social media sites will increase to 57 percent. That would make it the second-most used channel, behind only face-to-face interaction.