Linear hosting dealer webinar Nov. 6
CARLSBAD, Calif.— A single negative rating online can hurt a business for years, but great reviews can drive business up, making it worthwhile for dealers to generate testimonials and case studies to manage their online reputations, according to Linear, a provider of residential and commercial access control solutions, based here.
The company will host a free, interactive webinar next month on how to do that. “The Case for Testimonials and Case Studies,” will take place at 1 p.m. EST, Wednesday, Nov. 6.
The webinar is part of Linear’s free educational series for dealers.
"Case studies and testimonials are the most credible way to showcase products, services and expertise because they are based on work done for existing customers," said Gary Baker, Linear’s VP of marketing, in a prepared statement. "There's real benefit in understanding how existing clients and installations can be used to maintain positive brand sentiment and start conversations with new customers."
Participating dealers can learn how to identify opportunities online, attract media coverage and integrate case studies into marketing, according to the company.
Register online or call 800-421-1587.