Maryland security company rebrands

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Friday, February 7, 2014

LAUREL, Md.—Go Safer Security, a full-service business and residential security provider based here, has rebranded, the company announced Feb. 7.

The company is unveiling a new logo, website, marketing collateral and tagline: Stay Connected and Better Protected. The company said the new logo was designed to reflect Go Safer Security’s vision of peace of mind through interactive security, which it says is highlighted in its new tagline.

“Following a very successful year in terms of new business, our technology and service offerings have evolved to such a degree, that we felt our old marketing was not accurately reflecting who we are,” said CEO Navin Goel, in a prepared statement. “In terms of the solutions we bring to our customers it is very important for our brand to reinforce the full extent of what we do.” 

Go Safer Security offers security services in Maryland, Washington, D.C., Virginia and Pennsylvania. It is a member of the Honeywell Security First Alert Professional Authorized Dealer program.

Goel is a member of Security Systems News’ “20 under 40” Class of 2013.