NorthStar’s updated website emphasizes home automation

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Thursday, June 5, 2014

OREM, Utah—NorthStar Alarm Services, a summer sales company based here, announced this week that the company has a new look to highlight its home automation and security solutions.

“The company website, marketing materials, customer tools, and videos all embrace the new look—creating an emphasis on what NorthStar calls the ‘NorthStar Home,’” the company said in a June 4 news release.

“For the past three years, we have offered a full range of home automation solutions, but our primary focus was home security,” Jason Christensen, NorthStar president, said in a prepared statement. “Though we still pride ourselves on being a leader in the security industry, we are raising the bar in home automation and offering a smart home solution that anyone can afford."

To simplify and make home automation technology easy to understand, NorthStar, an authorized dealer of Honeywell security products, has created the categories of Security, Access Control, Energy, and Video on its site.

“The way we have laid out our new site and marketing materials will help families better understand how practical and affordable a connected home really is,” said Adam Bailey, director of sales at NorthStar, in a prepared statement.