ADT launches 2013 safety data index

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Friday, April 26, 2013

BOCA RATON, Fla.—ADT recently released its first annual Safety Data Index, a survey examining the safety and lifestyle habits of Americans, according to a company statement.

As the housing market begins to rebound, the survey revealed that more than two-thirds of Americans polled claim a home security system or automation system increases the value of a home.

“We’ve made it our business to understand the modern homeowner,” Tony Wells, chief marketing officer at ADT, said in the statement. “This survey in particular helped us recognize behaviors and perceptions about safety, thereby influencing how we can tailor solutions to fit into customer’s everyday lives.”

The survey also found that those polled rated their home safety an average of 85 out of 100. Less than one-third of those polled who own a security system keep it turned on at all times, and only 6 in 10 own carbon monoxide detectors. The survey also found that 29 percent of those polled own a security and automation system.

Other findings: Two-thirds of respondents trust their neighbors to watch their home while they’re away, door locks are not consistently utilized, and Americans’ knowledge of national safety and security facts and information is “alarmingly low,” according to the statement.