ApxAlarm executive team

Todd Pederson, president and CEO, and Keith Nelleson, executive vice president and chief financial officer, are childhood friends from Idaho who both went to Brigham Young University. Pederson founded APX Marketing in 1992. Nelleson joined Pederson at Apx in 1996 after graduate school and working Deloitte & Touche for a few years. In 1999, they started ApxAlarm as a dealer for Protection One. After that, ApxAlarm became an RS&I dealer (a master dealer for ADT), and then became a Monitronics dealer. In the last year, Nelleson and Pederson have moved ApxAlarm into a full-service alarm company that services its own accounts. Together with Jack Inbar, Nelleson and Pederson own 50 percent of the company. The other 50 percent is owned by Goldman Sachs of New York, which owns 30 percent, and Jupiter Partners of New York and Peterson Partners of Salt Lake City, which own the other 20 percent. Jack Inbar, vice president of operations has a background in the financial (as a portfolio manager) and alarm industries. He worked for Monitronics and Alarm One in all phases of operations. He designed the software that integrates all of the various functions of operations, and he oversees a state-of-the-art data center that includes customer service, data entry, retention and collections. Inbar, Pederson and Nelleson own 50 percent of the company. Shawn Brenchley, senior vice president, previously owned SafeHome Security, which operated as a sub-dealer program within the authorized Monitronics dealer program, where built a nationwide service department. He joined Apx in 2004 and is focused on growing the service business. Alex Dunn, vice president, business development, joined ApxAlarm this year. He headed up the financing deal Apx recently cut with Goldman Sachs and the other equity groups. He previously was the co-founder and CEO of LavaStorm Technologies, a telecommunications software company. Most recently, he served as deputy chief of staff for Massachusetts Gov. Mitt Romney, a likely Republican presidential candidate in 2008. At Apx, he's developing new sales channels outside of the summer door-to-door program. Josh Hoser, director of national service, came to ApxAlarm from Monitronics, where he was director of service and technical services. At Apx, he runs a year-round service team of 77. Sean O'Keefe, has been hired as a consultant for ApxAlarm as they begin "looking at doing some strategic acquisitions." An industry veteran, O'Keefe was with Brink's Home Security for many years. The corporate office houses 200 full-time year-round employees. In the summer, the company adds 200 to 300 employees who work at headquarters to support sales technicians working in the field.