DVTel to bundle offerings for middle market
RIDGEFIELD, N.J.—To help propel DVTEL’s move “beyond startup mode,” the privately held maker of security management software, known for its iSOC product line, has hired Ed Wassall as its new VP of global marketing.
Wassall, most recently with Samsung Techwin and previously with Anixter, predicted that DVTel’s offerings aimed at the middle market will take off with the proper bundling.
The market knows DVTEL for its software but is not so familiar with some of its camera and storage technology offerings. This is something Wassall said he aims to change.
For example, “Quasar [cameras] have a very special [DSP] chip set that allows them to do unique things with video related to motion compensation,” he said. “These are professional quality, high-definition cameras. … We haven’t done a great job getting the message out there on that.”
Similarly, DVTEL’s new Meridien NVR, also aimed at the middle market, offers “effective throughput and tremendous savings on storage,” he said.
“Key to the strategy will be bundling … for the quick-install guy with little or no network capability,” Wassall explained.
Another part of the strategy is partnerships, something DVTEL is exploring with Wassall’s former employer, Samsung. Partnership talks are preliminary at this point, he emphasized. “We’re in fact-finding mode.”