Frisco Bay targets growth in Western Canadian regions

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Tuesday, July 1, 2003

REGINA, Saskatchewan - It’s been more than three years since systems integrator Frisco Bay opened its last branch, but a new location in Saskatchewan is ending that drought.
The company added an office in the province of Saskatchewan as part of its plan to expand its reach in the Western Canadian market and better serve customers in the Regina area.

“It’s a big part of our future growth plans in the west,” said Robert Keil, vice president and general manager for Frisco Bay in Western Canada.

“Saskatchewan has been thought of as a small market, but there are a lot of credit unions and bank facilities there. We needed to support and expand our business.”

While Frisco Bay has been offering customers service in Saskatchewan for years, the company relied on subcontractors to do the work. Now, much of that work is expected to be done by the branch staff, a small two-person team of a technician and a salesperson.

“The most important thing is it gives us our own local representation every day,” said Keil.

That branch is expected to grow to three to five people in the future, explained Keil.

For Frisco Bay, the Western Canadian market has been a source of growth, with company officials saying its business here has grown significantly within the past three to four years. Company officials, however, declined to provide specific numbers.

The Saskatchewan branch brings Frisco Bay’s locations in Western Canada to five. Other offices in the region are in Winnipeg, Calgary, Edmon-ton and Vancouver.

All together, Frisco Bay operates 10 branches across Canada.