New central to bring Ã¢â‚¬Å“integrityÃ¢â‚¬Â to monitoring
MINNEAPOLIS - A new wholesale monitoring company slated to open its doors in April will target independent dealers on a national basis with a promise to bring personal service to every monitored account.
Integrity Monitoring Services, founded by Mickey Fuller, also the companyÃ¢â‚¬â„¢s chief executive officer, has letters of intent from several Ã¢â‚¬Å“well-established dealersÃ¢â‚¬Â to get operations up and running, Fuller said.
While initial plans called for a different company name, Gladiator Monitoring, Fuller said the revised name signified the direction of her new company.
Ã¢â‚¬Å“The name change was specific,Ã¢â‚¬Â she said. Ã¢â‚¬Å“We felt thatÃ¢â‚¬â„¢s really why we were getting into business and what will set us apart from the competition.Ã¢â‚¬Â
The company is the latest in a string of new central stations looking to garner a piece of the wholesale monitoring market, considered ripe by many as independent dealers grow dissatisfied with a shrinking service provider base. (see related story on page 1)
With that anticipated demand, goals for Integrity include reaching 25,000 accounts by the end of the first year and a longer range, five-year goal of signing on about 100,000 accounts, Fuller said.
At press time, Integrity was working on garnering about $800,000 in start-up capital from investors and banks, both inside and outside the industry, Fuller said. The companyÃ¢â‚¬â„¢s staff of 10 was also working to outfit a 4,000 square-foot space in its new space.
Fuller said the company was also taking advantage of a good employee base in the city, regarded as having a good work ethic and a Midwestern voice, which is important to dealers there, she said.
Ã¢â‚¬Å“We donÃ¢â‚¬â„¢t plan to have an auto attendant, but will have a live operator answering the phone,Ã¢â‚¬Â Fuller said. Ã¢â‚¬Å“I donÃ¢â‚¬â„¢t think that works for the security business.Ã¢â‚¬Â
Through Integrity, dealers will be offered traditional burglar and fire alarm monitoring along with video services and onsite and remote training for dealers on the companyÃ¢â‚¬â„¢s software, Fuller said. The company is also looking into Internet monitoring.