New office, president

Demand for IP products grows; ISONAS reaps the access control benefits
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Saturday, July 1, 2006

BOULDER, Colo.--Two years after releasing an IP-based reader and controller for access control, steadily increasing demand has prompted manufacturer ISONAS to find larger headquarters and create the position of president.
The back-to-back changes enable the company to dedicate an executive to focusing on product technology and customer support, plus establish a facility that can handle future growth.
Dick Burkley is now president of ISONAS, after serving as the chief technology officer for several years. Michael Radicella, who is in charge of working with investors, is the chief executive officer of the company and previously focused on product technology, as well.
"It just helps us partition the multiple loads of work a start-up like us had to deal with," said Burkley, about his new role at the company.
Since coming out with an IP-based reader and controller in April 2004, authorized resellers of the ISONAS product have increased 45 percent in 2006 and the company recently signed an OEM agreement where another manufacturer plans to integrate ISONAS' product into their product. Company officials did not release details about this relationship.
"In the last two years we have changed from a company that was focused primarily on development of our current product," said Don Greenfield, vice president of sales for ISONAS. "We've shifted from the development stage to the marketing stage. We're now full fledged into getting the product to market."
Though its significant growth has come within the past couple years, ISONAS first entered the security market approximately seven years ago. In 2002 it won the best new product distinction at ISC West for a panel-free reader. Two years ago, it introduced a true IP-based reader, followed by a wireless version of the product last year.
"It totally eliminates the panel requirement," said Greenfield about the company's IP-based reader. "It connects strictly via an Ethernet, Cat 5 cable."
For ISONAS, the larger headquarters enables it to increase manufacturing. It brings the company together on one floor, whereas at its previous facility in Niwot, Colo., employees were spread across two floors, according to Burkley.
"Demand is increasing at an extremely high rate," said Greenfield. "The most important thing is that the end user customer has actually embraced the concept of IP or Ethernet-based connectivity. In a way, the end user is actually pulling IP into the marketplace. To me that is very healthy."