N.Y. niche dealer program growing

Online Alarm Quotes goes after renter and low credit-score accounts
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Wednesday, October 12, 2011

YONKERS, N.Y.—Online Alarm Quotes—a new dealer program based here that says it’s unique because it buys accounts for renters and those with low credit scores—recently announced it has selected Honeywell as its exclusive supplier.

“We are announcing that we will only buy accounts from here on out that have Honeywell systems installed,” Tom Fowler, co-owner of the business, which was launched early this year, told Security Systems News in early October. However, Fowler said that dealers in the program are free to install any system they want for accounts they keep in house.

He said because Online Alarm Quotes is “the only game in town purchasing renters, we’ve become very popular, very quick,” with more than 100 dealers and in 44 states.

Doug Marshall, national account manager for Honeywell Security & Communications, told SSN in an email communication: “We’re excited to work with Online Alarm Quotes, as they pursue this great opportunity in a relatively untapped market. We are especially pleased that we were selected as Online Alarm Quotes' exclusive supplier.”

Fowler said that in this down economy, many Americans live in rental properties but still need alarm systems. “Everyone wants security and we’ve now made it affordable,” Fowler said. “If they want a basic system, they can get if for zero [dollars] down,” just like homeowners can.