Potter Electric does major overhaul of website

Relaunch designed for better customer interaction and enhanced functionality
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Monday, February 13, 2012

ST. LOUIS—To enhance navigation and product information for its customers, Potter Electric Signal Co., a developer and manufacturer of life safety products, recently launched a redesigned website.

“Although we’ve continued to keep it updated with fresh content, this is the first major overhaul since 2008,” Eric Lauver, Potter’s communications manager, told Security Systems News in an email interview.

“We were responding to customers who were telling us that they loved the content that was available on our site, but sometimes had a difficult time navigating,” Lauver said. “Our previous site had several different forms of navigation that could be cumbersome to users, so we decided to streamline the navigation to make it more user-friendly.”

Lauver said Potter considers its website “another form of customer service. … We’ve added a quicker navigation, enhanced training options, and better tech resources.”

Features also include updated customer-order tracking. Look for future revisions, Lauver said, “[including] such things as enhanced training services and social media options allowing users to get updates in the ways that are most convenient for them.” The revised site can be viewed at www.pottersignal.com.