Protect America gains investment
AUSTIN, Texas—Protect America, a DIY security company supported by a UL-listed wholesale monitoring center, has announced a new investment.
“[The investment’s] purposes are to fund growth—subscriber growth as well as product road map—and really building an emphasis on customer experience in everything that we do as a company,” Jared Miller, the company’s chief commercial officer, told Security Systems News.
The company announced the investment in early February. The investment’s exact total and the financial partner were not released.
Miller said the additional equity will “develop new channel partners; it’s there to increase the productivity of some of the existing channel partners we’ve got. … It’ll be applied uniformly across the [company’s] growth channels.”
“We’re investing quite a bit in what we’re calling our ‘Support Hub,’ which is a … full-fledged self-support platform where customers can serve themselves with instructional videos and ways to contact customer care outside of the typical call center,” Miller said.
The company will also be “focusing on the core connected home categories that are resonating with the market today,” Miller said. This includes “cameras, integration with the Amazon Alexa platform, thermostats, lights.”
Protect America, founded in 1992, is celebrating its 25th anniversary.