Safety Systems opens new local, boosts fire biz

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Tuesday, January 1, 2002

JACKSON, Mich.-A six location fire protection and security firm based here has opened a location in the state's most populous area to compete with national firms already active in that market.

Safety Systems Inc. opened its Detroit location in October, boosting both its presence in the Detroit area as well as its fire protection business, which now makes up about 30 percent of Safety Systems' business. The new branch is in Bloomfield, Mich., a suburb of Detroit.

In opening the new location, which is staffed with a sales staff of two and one full-time service technician, Safety Systems is going head to head with fire heavyweights SimplexGrinnell and Siemens Building Technology, which have undergone acquisitions within the past year and whose operations are still in flux, said Dan Decker, president of Safety Systems.

SimplexGrinnell, a division of Tyco Fire & Security, was brought together as one company shortly after Tyco purchased Simplex Time Recorder in late 2000. Siemens in June acquired Security Technologies Group, a systems integration firm in Sunrise, Fla.

"We're looking to establish a 10 percent market share in the Detroit market," Decker said. "It's always been a challenging market because of the number of (nationals) with branch offices in the city."

The new location will serve a three-county area, encompassing Wayne, Oakland and Macomb counties.

"We want to keep the company strong regionally," Decker said.

With the hiring of a new senior engineering technician, Decker said the company will focus more on the growth and design and service of specialty fire systems. The company also operates as a security systems division called the Technical Services group, which handles low-end fire, access control, CCTV and residential and commercial security.

The company owns and operates its own UL/FM listed central station near its headquarters, which handles just under 10,000 accounts, Decker said. Safety Systems' fire protection group handles portable fire extinguishers, special hazard systems and fire suppression systems.