Small company wins big ADT contract

SSN Staff  - 
Tuesday, October 12, 2010

BOCA RATON, Fla.—Quality and competitive pricing helped a small Dallas-based company beat out foreign competition to win a multi-million dollar contract from ADT Security Services, ADT announced Oct. 11.

HyperGraphic Impressions won a contract of up to $12 million from ADT. The contract will result in the production of millions of yard signs for ADT customers. ADT needs more signs because the electronic security giant continues to grow.

“ADT selected HyperGraphic Impressions because of its commitment to delivering a high-quality product at a competitive price,” said Don Boerema, ADT North America chief marketing officer, in a statement. “We were impressed with the company’s attention to detail, its enthusiastic and dedicated workforce and innovative management.”

HyperGraphic Impressions founder Ross Spicer explained how the small company has positioned itself to stand out.

“Our company definitely takes a contrarian approach on how to compete in today’s tough market,” Spicer said in a statement. “We pay above-market wages to our 40 workers and provide full health care benefits to our employees and their families. Our stable and dependable workforce contributes to our ability to be competitive even with competition from overseas.”

The octagon-shaped, bright blue and white ADT yard signs will come off the assembly line at a rate of 8,000 per day, ADT said. They will include many quality features, such as engineer grade reflective sheeting, a steel washer top safety cap, special ink to resist yellowing and a UV resistant clear coat to extend durability, according to ADT.

“This contract demonstrates that innovative small businesses who share ADT’s commitment to quality, service and competitive pricing can and will continue to drive economic growth for this economy,” Boerema said in ADT’s press release about the contract.

Spicer said in the release that the contract “is an affirmation of the hard work and dedication of our associates and their commitment to their jobs and our company.”

Spicer said that the added business also would help the company grow. He said it will “allow our company to expand its workforce by up to 50 percent, creating good-paying jobs with benefits for American workers.”

In May, ADT acquired Brink’s Home Security Holdings, which had recently changed its name to Broadview Security. The acquisition added an additional 1.3 million Broadview customers to ADT’s North American residential and small business operations, which now serve more than six million customers under the ADT brand name.

Also, ADT has unveiled ADT Pulse, an interactive solution that integrates home controls and security with consumers’ personal lifestyles.

“We expect the growing demand for ADT Pulse and other ADT security services to lead to additional hiring in the Dallas/Fort Worth market,” Boerema said.

ADT, which is headquartered in Boca Raton, Fla., already has about 1,500 employees working at locations in Dallas, Irving, Fort Worth and Carrollton, Texas.