Video verification goes mainstream

Honeywell, a PPVAR platinum associate member, will begin manufacturing video-verified intrusion alarms
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Wednesday, September 4, 2013

HENDERSON, N.V.—In a move that some believe may spur broader mainstream adoption of video verified alarms, Honeywell Security has joined the Partnership for Priority Video Alarm Response as a platinum associate member, according to a statement from PPVAR. 

Founded in 2012, the PPVAR, based here, is an organization designed to strengthen public-private partnerships between those in law enforcement, the insurance sector and the alarm industry. The addition of Honeywell could prove to be a tipping point as far as manufacturers entering the video-verification alarm space, Don Young, PPVAR president, and chief information officer at Protection 1, told Security Systems News. 

“This says that large manufacturers like Honeywell are seeing that video verification is taking a very strong foothold in our industry,” Young said. “People are selling more of it to the extent that Honeywell realizes they need to be a supplier of it.”

Up until this point in time, Honeywell has manufactured video surveillance cameras and alarms, but not video-verified alarms, said Young, who believes Honeywell’s membership could prompt other manufacturers to join PPVAR’s ranks. 

“We’re very convinced, right or wrong, that a lot of other manufacturers are soon to follow,” Young said. “How does a company go ahead and answer a question from an alarm dealer why I’m not a member of PPVAR when Honeywell is? Does that mean I’m less a supplier of video-verification technology?”

Prices should drop as more companies begin manufacturing video-verified alarm systems, according to Keith Jentoft, president of RSI Video Technologies and Videofied, a priority video alarm product suite. 

In the past, higher prices could be a barrier to broader adoption of video monitored alarms. But now, Jentoft says, video alarm systems are affordable for residential and small commercial customers. 

“For me, the fact that the largest manufacturer is getting on board underscores that this is a mainstream message,” said Keith Jentoft, an industry liaison of PPVAR. Another factor that augurs well for video-verified alarms, Jentoft added, is that the monitoring of the systems has been tremendously simplified. 

Honeywell could not be reached for comment by SSN’s deadline.

PPVAR, for its part, has tweaked its message slightly, placing an emphasis not exclusively on video-verified response, but on priority response in general. This has helped the organization dispel the notion that it was a threat to the existing, non-video-verified install base, Young said. 

“There’s a little less drama in our message and a little bit more evidence,” Young said. “It’s now about providing testimony from law enforcement that shows they’re interested in making changes in a community, and giving [law enforcement] something to take to the mayor or a town council that says we’re going to minimize dispatches potentially by going to a priority response through video.”