ADT adds another to management lineup

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05/01/2012

More post-split news from ADT: It recently made another management lineup announcement about a new chief marketing officer, Tony Wells. Wells doesn't have a security background—his previous experience has been at companies as diverse as 24 Hour Fitness and Nissan—but is skilled at marketing and communications, according to a news release. This latest ADT announcement follows on the heels of management changes it announced just three weeks ago.

Here’s more from the April 27 announcement, as reported by PRNewswire:

SCHAFFHAUSEN, Switzerland—Tyco International Ltd. today announced that Tony Wells will assume the role of chief marketing and customer officer of The ADT Corporation, to be created upon separation from Tyco later this year.

"Tony's hiring is another example of our commitment to bringing top-tier talent to our management team as ADT prepares to become an independent public company," said Naren Gursahaney, current president of Tyco's ADT North American residential and small business security segment and future chief executive officer of The ADT Corporation.  "Tony brings best-in-class marketing and digital expertise, strong customer engagement insight and a deep understanding of ADT's subscription-based business model. I am confident he will play an integral role in further enhancing our brand and driving our strategies for growth."

Mr. Wells, 47, joins ADT from 24 Hour Fitness, where he served as executive vice president and chief marketing officer since 2007. At 24 Hour Fitness, he was responsible for marketing communications, public relations, oversight of 24hourfitness.com, member services and retail products/services.  Previously, Mr. Wells served as vice president, client services for VISA USA, Inc., where he was directly responsible for global relationship management for HSBC and USAA Banks.  Wells joined VISA USA as vice president, partnership marketing, where he oversaw daily operations and management of Visa's sponsorship, event and alliance efforts. Mr. Wells also held a variety of marketing positions at other major brands, including General Motors R*Works, Mills Corporation, and Nissan North America, Inc.  A former Marine infantry officer, Mr. Wells received a B.S. degree from the United States Naval Academy and a management certificate from Johns Hopkins University.

Don Boerema, who had been serving as ADT's chief marketing officer, has assumed the new role of chief corporate development officer. In this role, Mr. Boerema will be responsible for corporate strategy, market development, business development, mergers and acquisitions and new business units.

Upon separation from Tyco International Ltd., The ADT Corporation will be a leading provider of electronic security, interactive automation and related monitoring services for residences and small businesses in North America. … Headquartered in Boca Raton, Florida, ADT employs 16,000 people at nearly 200 locations.

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