Booking appointments for ASIS

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08/20/2014

Going to ASIS? Interested in meeting with Security Systems News or Security Director News while you're there?

Amy Canfield (lead editor for Security Systems News' sister publication Security Director News) and I will be at the show Sept. 29 through Oct. 1 and have just started booking appointments. We get way more requests for appointments than we are able to take. Below is some information about how we set our schedules and some ideas about what we want to see and who we want to talk to at trade shows like ASIS.

SSN and SDN do have a booth on the show floor. (#4610) That's an OK place to leave a note for us, or to pick up the latest issue of Security Systems News, but you're unlikely to find Amy or I there.

We'll be in the educational session or out on the show floor. We'll be checking out products, for sure, but mostly trying to catch up with our readers. For Amy, that's the end users. Have a great new product and want to get Amy to come check it out? A good way to get Amy to stop by is if you have one of her readers--an end user--in your booth who she can speak to.

For me, I'll be looking at new products, especially new product categories  (as opposed to the newest version of a product you've manufactured for years.) And, remember we're not a product publication or a how-to publication. Security Systems News aims to help its readers--the integrators--make good business decisions that will increase their bottom line. We're also interested in manufacturer's businesses. Business trends you're seeing, new intiatives within your company, what you're doing that's new for the channel--that stuff is more interesting to us than the 3.7 version of your flagship product.

Having a press conference? Great. Let us know when and where it is. Please try to have it during the show hours, and let us know what the press conference is about. One company sends us an announcement before every ASIS, ISC West, and ISC East inviting us to their press conference. Asked what the press conference will be about, we get an email saying that they'll be announcing that later. There are others who want us meet with "someone from their company," but they won't tell us who.

Don't be those companies!

Amy and I look forward to meeting as many of you as possible, learning about your businesses (and in some cases seeing the 3.7 version of your flagship product), so email us. Let us know why the readers of Security Systems News and the readers of Security Director News would be interested in the news you're sharing at ASIS, and we'll try to fit your into our schedules. Often, if we can't fit you into our schedules, we can schedule a call after ASIS.

 

 

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