CEA says digital TV conversion opportunity for integrators

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01/03/2008
For those of you eyeing the home automation space, it might be interesting to note that the CEA now believes at least half of all U.S. homes have a digital television. I'm not sure about the logic that HD TVs equal a need for surround sound and other home automation perks, but it's probably true that HD TV buyers are early adopters of technology in general and have more disposable income for home technology in general. Is it worth trying to partner up with HD TV retailers, a la the Geek Squad, so you know when a new HD TV has been purchased and you can swoop in and offer your services? Anyone got numbers on how much crossover there is between HD TV owners and home security owners? I bet there's a fairly high correlation.