COPS announces new workshop series

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08/02/2017

WILLIAMSTOWN, N.J.—COPS Monitoring, a brand under Lydia Security Monitoring, on July 27 announced its Grow Your Business roadshow, with seminars currently planned for Denver, Colo., Boca Raton, Fla., Salt Lake City and Williamstown, N.J., with more to be announced.

“The genesis of the seminars actually began with our UCC dealer customers; we started these … sometime in the 2015 time frame,” Ron Bowden, director of dealer development for Lydia’s UCC brand and leader of these seminars, told Security Systems News. The Grow Your Business seminars is an example of collaboration between COPS and UCC following Lydia Security Monitoring's acquisition of UCC in January 2016

“The thought process is that we would put together a business class that worked in helping our dealers in certain areas of their business: in sales, in attrition control, in … installation efficiencies, compensations plans, sales recruiting. [These are] things that a small- to mid-sized business could take and apply in their business that could get immediate results without spending large sums of money,” Bowden said. 

The seminars are not exclusive to COPS and UCC dealer customers, Bowden pointed out, and the workshops suit a range of dealers. “In our class [on Aug. 3], we had dealers that are small to just getting started, to people that have been in business twenty years that have a several-thousand account base,” he said. “I think the basics and the principles apply to all—it’s just how they’re used.” 

“Since the beginning, COPS has been dedicated to supporting independent alarm dealers world-class monitoring along with the tools, services, and education they need to help them run their business and improve their bottom line,” David Smith, VP of marketing and business development at COPS, told SSN via email.

“Now that UCC is part of the Lydia team, Ron’s ‘Grow Your Business’ seminars seemed like a natural fit to our longstanding tradition of helping our dealers succeed.  Though COPS and UCC continue to operate as separate brands, on separate monitoring platforms, and with separate management teams, we still learn from each other and share best practices – especially when it brings value to our dealers," Smith said.

The Grow Your Business seminars will teach dealers how they can increase sales with lead generation programs and other professional marketing services from My Studio [Pros], an agency dedicated to helping dealers of all sizes successfully grow their business in the security and smart home automation market.

Updated on Aug. 3.