Last day of ISC West
I’ve heard about so many new products and trends in my four days here at ISC West that will provide good background for future stories I’ll be writing. I also wrote yesterday about some dealers who scored $10,000 at the show. Check out that blog if you haven't seen it yet. In addition, here are some highlights from the last day of the event.
I started Friday at an interesting panel presentation by top dealers for Guardian Protection Services. The Warrendale, Pa.-based company was holding its annual authorized dealer convention in Las Vegas in conjunction with the show.
Three of the dealers who spoke excelled in different approaches to selling security: door knocking, telemarketing, and affinity marketing and gave insight on the various strategies.
The fourth dealer has a knack for hanging on to his customers and told his secrets for keeping attrition rates low. Hank Groff, national director of Guardian’s dealer division, commented that while a focus on sales is key, it’s important to remember that, “the ultimate goal is to protect customers and long-term relationships.”
A bit later in the day, I met with Sarah Semerjian, director of marketing for CheckVideo, a provider of cloud-based intelligent video surveillance and alarm verification solutions that is based in Reston, Va.
She said that CheckVideo executive VP Chris Brown participated in a panel discussion at the show on cloud RMR opportunities for integrators, which she said is something the company is focusing on.
CheckVideo has a variety of monitoring, technology and distribution partners and CheckVideo also is working with those partners to provide education about its products in the field, Semerjian said. “We’re really focusing on working with these partners to educate their dealers,” she said.
Also on Friday, I had an interesting talk with Jon Paine, a manager with the Sensor and Surveillance Systems division of manufacturer Moog, about new products the company was touting at the show. One was the EcoKit, a remote solar and wind power generator for surveillance systems. “Although there are other options out there, the blend of a wind turbine with solar is unique,” Paine told me.
He said the green solution is designed, as are all Moog products, for extreme environments and weather solutions, and is ideal for remote surveillance locations where other sources of power are not available or would be too expensive to make accessible. “There’s been a lot of interest at the show in the product,” Paine said.
The company also just released its EXO GeminEye high definition network thermal and HD visible imaging system. He said the blend of the two types of technology “gives 24/7 day and night coverage.”