Mystery alarm company surfaces again

 - 
12/07/2007
What’s up with our competitors’ conspicuous omission of ADT’s name in stories? One of the other security trade publications is currently running a column about making alarm sales without using fear. As an example of how this tactic can backfire,the columnist talks about a “big alarm” company that distributed flyers following a horrible home invasion incident and subsequently received bad press. In case you didn’t know, the “big company” was ADT. Here’s our story,with comment from ADT, on the incident. In Sept a different security trade publication omitted ADT’s name as well, when it was sued by a Hollywood couple. See this blog by editor Sam Pfeifle (scroll down to the Sept. 6 entry.) ADT’s not hiding here; they’ve readily given comments. Everyone knows the “big company” in question is ADT; why not just say it?