WhatÃ¢â‚¬â„¢s up with our competitorsÃ¢â‚¬â„¢ conspicuous omission of ADTÃ¢â‚¬â„¢s name in stories? One of the other security trade publications is currently running a column about making alarm sales without using fear. As an example of how this tactic can backfire,the columnist talks about a Ã¢â‚¬Å“big alarmÃ¢â‚¬Â company that distributed flyers following a horrible home invasion incident and subsequently received bad press. In case you didnÃ¢â‚¬â„¢t know, the Ã¢â‚¬Å“big companyÃ¢â‚¬Â was ADT. HereÃ¢â‚¬â„¢s our story,with comment from ADT, on the incident. In Sept a different security trade publication omitted ADTÃ¢â‚¬â„¢s name as well, when it was sued by a Hollywood couple. See this blog by editor Sam Pfeifle (scroll down to the Sept. 6 entry.) ADTÃ¢â‚¬â„¢s not hiding here; theyÃ¢â‚¬â„¢ve readily given comments. Everyone knows the Ã¢â‚¬Å“big companyÃ¢â‚¬Â in question is ADT; why not just say it?
As managing editor, Tess helps oversee editorial content and works on developing a rapport with industry leaders to report and write on industry news, concentrating on the fire and residential beats. She focuses on writing stories important to installers, integrators, manufacturers and distributors. Before joining Security Systems News in September 2010, Tess was a newspaper reporter in Maine for more than two decades. Most of that time, she worked for The Portland Press Herald/Maine Sunday Telegram, and also was an occasional stringer for The New York Times. Tess has a master’s degree in journalism from Columbia University and a master’s in linguistics from the University of Michigan. She lives in Maine with her husband and a demanding cat.