WhatÃ¢â‚¬â„¢s up with our competitorsÃ¢â‚¬â„¢ conspicuous omission of ADTÃ¢â‚¬â„¢s name in stories? One of the other security trade publications is currently running a column about making alarm sales without using fear. As an example of how this tactic can backfire,the columnist talks about a Ã¢â‚¬Å“big alarmÃ¢â‚¬Â company that distributed flyers following a horrible home invasion incident and subsequently received bad press. In case you didnÃ¢â‚¬â„¢t know, the Ã¢â‚¬Å“big companyÃ¢â‚¬Â was ADT. HereÃ¢â‚¬â„¢s our story,with comment from ADT, on the incident. In Sept a different security trade publication omitted ADTÃ¢â‚¬â„¢s name as well, when it was sued by a Hollywood couple. See this blog by editor Sam Pfeifle (scroll down to the Sept. 6 entry.) ADTÃ¢â‚¬â„¢s not hiding here; theyÃ¢â‚¬â„¢ve readily given comments. Everyone knows the Ã¢â‚¬Å“big companyÃ¢â‚¬Â in question is ADT; why not just say it?