Pet owners lapping up security

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05/09/2012

The American Pet Products Association reported this spring that Americans spent nearly $51 billion on their pets. The organization said that's an all-time high—and security dealers, you should be aware the pet market is a “purr-fect” marketing opportunity for you.

Honeywell pointed that out in a blog posted today during National Pet Week, which runs May 6-12. Angela Remmert, a media specialist with Honeywell Security, writes that 72.9 million homes have pets and that many owners consider their pets family.

And she said Honeywell has many products that will appeal to such pet owners. “Our wireless pet immune sensors have been providing pet owners with interior protection since 1998. Then, the technology had pet immunity up to 40lbs. Today, our IS2500 Series ups the detection with selectable immunity for animals weighing up to 80lbs. Our CO and smoke detectors offer life-saving benefits and our outdoor contact can be placed on a gate to notify the owner if a gate is left open. With environmental sensors, you can even alert them to a low temperature or flood so they can ensure a safe environment.”

She also goes on to talk about a program Nashville-based ADS Security has to developed to protect pets: “ADS Security understands what pet owners are looking for from a security company.  In fact, they’ve created a program around it. It’s called ADS Pet Alert & Watch Systems (PAWS) [and is] designed … to keep pets safe in the home when owners are away. The program monitors smoke and CO levels and the monitoring center also keeps pet profiles on file for those who want to give additional info to help emergency workers remove pets safely in an emergency. In addition, they also have distributed hundreds of PAWS rescue decals across the Southeast, which are available to all pet owners within their service area.

One of the most popular parts of the program is Honeywell Total Connect, which they market as pet cams. From the road or at the office, these animal lovers can check in and actually see their loved ones, whenever they like. If you haven’t seen it already, take a minute to watch our video … You can embed it on your web site or YouTube channel to reach the pet owners in your area.”

(You can check out Angela’s blog here.)

So, if you have yet to put your mark on the pet security market yet, consider National Pet Week a good time to think about doing so!

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