Smarter consumers, smarter homes

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04/19/2017

LOWELL, Mass.—Consumers see more clearly how smart home devices can directly benefit their lives, and are planning to purchase more smart home devices in the future, according to a consumer survey commissioned by PlumChoice Inc., a provider of premium technical services for IoT and cloud brands, and the Z-Wave Alliance, an open consortium of leading global companies deploying Z-Wave.

According to this second annual consumer benchmark survey, titled, “2016: Year of the Smart Device,” 52 percent of all respondents plan to buy a smart device in the next two years, and of those who own smart devices, 84 percent said they may make another smart purchase in the next two years

“It’s clear from our data that not only has the smart home arrived, but the benefits of adding connectivity to the things in our home are finally being realized,” Mitchell Klein, executive director of the Z-Wave Alliance, said in the announcement. “It’s exciting to finally see consumers understanding the value of connecting multiple devices together and to see categories like smart security, thermostats and safety grow year over year.”

The report helps device makers and their partners understand current connected and smart home device ownership, interest in future purchases and perceived smart home device benefits. In addition, it outlines the services that brands can tie to these products to drive more revenue and consumer loyalty, and highlights the need for companies to provide consumers a user experience that allows their smart home devices to fit easily into their lives.

With the majority of consumers reporting owning a total of four to six smart home devices (61 percent having interconnected some of those devices), interoperability becomes a key factor as consumers add more connected devices, according to the report.
   
“The smart home industry is thriving, and many companies are recognizing that their success is dependent on a seamless consumer user experience,” Noelani McGadden, vice president of IoT at PlumChoice, said in the press release. “Last year was a pivotal year for the smart home industry, with the number of people who own a smart device increasing by a staggering 259 percent. As smart home device adoption continues to grow, brands must cater to consumers who are expecting support services as part of their purchase, and at the very least provide installation support.”

According to the report, smart appliances (smart refrigerator, washer/dryer, etc.) and smart smoke detectors are among the smart home products with the highest year-over-year growth, with 267 percent and 250 percent respectively
   
All types of services and support expected from brands increased since 2015, with installation support listed as a top need at 68 percent, the report found.

The survey also examined consumer behavior—including purchase drivers and rate of adoption—of homeowners compared to renters, along with comparisons between age, gender and current device owners.

To see the full report, click here.

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