Vivint using social media to recruit sales talent
Everyone likes to gab about their workplace, whether it’s to colleagues at happy hour after work, or by posting on Facebook or your social media channel of choice. But your workplace paying you to talk about it? That’s what Vivint is doing for its employees.
According to a news release this week, the Utah-based summer-model home automation and security company is utilizing redKonnect, “a word-of-mouth marketing web application,” to help it reward employees who pass the word to friends that Vivint has job openings and is a good place to work. The company says data show the retention rates for friend-referred employees are much higher than those of employees recruited through other means.
Here’s more from the July 17 release:
With the help of redKonnect, a word-of-mouth marketing web application, Vivint is rewarding its employees with cash for simply posting about Vivint job openings on social media. That is, Vivint is incentivizing its most loyal employees to tell their friends that Vivint is hiring inside salespeople.
In fact, every time their Vivint employees post and tweet about Vivint using redKonnect, they get paid, and every time their friends click on their post tweets they get paid more. Posts, tweets and clicks generate points and redKonnect, which their employees can convert to cash on PayPal with the click of a button. Talk about giving back.
As for some hard stats, since launching their campaign with redKonnect, Vivint fans and employees have generated, on average, 9 clicks with every endorsement. And dozens of these endorsements were generated within just a few days of the campaign launching.
Given the premium sales-centered companies place on recruiting, Vivint’s redKonnect campaign seems to represent an innovative and exemplary move toward better utilization of social media for recruiting of talented salespeople.
Vivint seems confident employees will give the company a strong endorsement. Vivint says it has “some of the highest rates of employee satisfaction and productivity.”
Benefits the company says it offers workers include health and dental coverage, paid vacation days, and a generous 401K package, as well as free lunch, casual dress and exercise facilities.
The release quotes company CEO Todd Pederson as saying, “My father always told me that if you treat the people who work for you like gold, everything else will fall into place.”