There was not a free chair in the Lakehouse conference room here at PSA-TEC in Westminster, Colo. yesterday afternoon during two panel discussions that addressed topics such as: M&A, cybersecurity and managed services.
John Mack Imperial Capital said that there’s been “more significant M&A activity in the past year than in the previous 30 years.” He called that “generally good news” and predicted M&A activity will continue. He noted that new entrants into the security industry are not “taking share away” from others. Rather, new entrants are helping the security industry grow, and they’re bringing “new and interesting technology.”
NetOne’s Dave Carter said the flurry of M&A can be a concern to NetOne if a member company (there are 28) is acquired by an outsider (as happened when Safeguard Security was acquired by SAFE) However, that is not normally the case. “For our companies, in the regions they operate, they are the acquirers," Carter said.
Brent Franklin of Unlimited Technologies looks at all of the M&A activity as an opportunity. “While the big guys are turning the battleship in the dock … [Unlimited can] pop up into that space and serve their customers,” he said.
Carey Boethel of Securadyne agreed: “When big companies are consolidating and merging they focus strategies internally. …They take their eye off the ball.”
Michael Meridith of SEi concurred, “customers fall through the cracks,” he said. And, there's more good talent looking for jobs, he added.
Jeff Nunberg of ISS pointed out that many of the recent buyers are venture capitalist firms who “expect a return on investment in three- to five years.” As they build a business, he said, they also “suck the live out of it … which makes it hard to deliver service.” In terms of vendor M&A, Nunberg said: “We have zero control over that,” so he does not worry about it.
All of the panelist admitted concern about cybersecurity—keeping their own companies and customers as safe as possible from a breach. A couple speakers also noted that most security installation companies are not taking cybersecurity concerns seriously enough. Those companies likely will not take it seriously until there’s an incident.
Imperial Capital’s Mack and Michael Kaiser National Cyber Security Alliance talked about cybersecurity as a possible money maker for physical security integrators.
Mack said adding cybersecurity services is a “huge opportunity for people in this room.” Small and medium-sized businesses “have a lot to do to better protect their information, data, and networks.” He suggested that security integrators partner with cybersecurity experts. That would make them very valuable to customers. “When you upgrade physical security systems [for a customer] at the same time talk to them about how to update their information security infrastructure.” Mack said if he were to get back into the operations side of security, this is where he’d focus.
Kaiser agreed that “one of the biggest gaps in cybersecurity right now is the SMB … they’re not making cybersecurity a priority,” he said. They need a provider to help them “secure their network and their security devices.”
How should you educate yourself on cybersecurity? Attend the RSA show in San Francisco, Mack said. Do your homework about companies attending RSA. Many of them really want to know about physical security. “I guarantee you there will be guys who will be incredibly interested in talking to you," Mack said.
PSA Security is also an excellent resource to educate yourself on cybersecurity he said, noting that Andrew Lanning would be presenting the initial PSA Cybersecurity playbook at PSA-TEC on May 12. Here’s information on that presentation.
“Be part of the solution,” Lanning said.
Managed services make your commercial companies more valuable, Mack said. In addition, he said that acquirers are losing their appetite for security companies that derive all of their RMR from residential accounts. Buyers don’t like the high creation costs on the resi side and the “commoditization of residential security."
“There is no question if you show up [to sell your company] with more RMR, you have a higher valuation,” Mack said. “Guys who show up with a mix of RMR with a commercial focused business will be higher valued than the gyu with the same about of RMR from a residential business,” he said.
There is technology out there now that makes managed services much easier, Mack said. And the financing model for managed services is easier to manage than the model on the resi side. “You don’t have to go upside down on the direct labor and materials,” he said. “But the selling proposition to the customer and how you define that customer and sell to them has to be different,” Mack said.
He said it is probably a good idea to create a new division, or even a new company, to do managed services. Other speakers agreed.
Robots were another topic of discussion at PSA-TEC. Sharp announced its new SRBD. Here’s a link to this story. A key SRBD executive—Mike Kobelin—is well known to PSA Security members and PSA-TEC attendees, as he is a former PSA board president.
One of the first people in the security industry to talk to me about security robotics was Joe Lynch of Minuteman. Here’s a story I wrote a couple years ago where I spoke to 10 top integrators about tech trends. Scroll to the end to read Lynch’s remarks. One year after I wrote that story, I asked Lynch about aerial drones and he said there were many questions about legislation and regulation, an obstacle that PSA Security CEO Bill Bozeman told me will hold back development of that technology for the short term. I ran into Lynch today and asked him about aerial drones. He said he’s been able to figure out the FAA regulations and is optimistic about the possibilities. Minuteman owns an aerial drone and is using it in beta projects currently.
Ray Dean of ASI was at the Sharp robotics press conference and was eager to know when the company’s product would be available.