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ESX 2012: Maximize your ROI—by talking to the likes of me!

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Monday, June 25, 2012

Want a tip? One of you best ways to market your company may just well be contacting me.

No, I don’t have an inflated ego. What I’m talking about is good old-fashioned publicity about your company that I and other members of the media can provide—it’s still one of the best content market strategies there is. And you can learn about how to get the most out of media relations by attending a seminar I’m moderating this week at the ESX show in Nashville.

The seminar is called “Maximize Your Media Relations ROI,” and will take place Wed., June 27, from 10:45 a.m. to 11:45 a.m. in room 208. You’ll get lots of tips from our panel of public relations experts: Joseph Mitton, marketing coordinator, Select Security; Beth Welch, public relations manager, Honeywell Fire Systems; and Jay Stuck, chief marketing officer and VP, residential sales, Securewatch24.

We’ll answer such questions as “How do I figure out what is newsworthy about my company?” and “How do I build a media contact list?” Also, you’ll learn the difference between working with broadcast, print and online media.

I hope you’ll attend this session and let us share with you the best ways to publicize your company’s information and expertise. See you in Nashville!

Byerly to lead Diebold security division

Former Stanley CSS president Tony Byerly says Diebold will look at acquisitions, increasing RMR-based services, national accounts
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06/25/2012

NORTH CANTON, Ohio—Six weeks after leaving Stanley CSS, Tony Byerly on June 25 was named EVP, electronic security for Diebold. Byerly takes over for Bradley Stephenson, who retired from this role last November.

Tuning up, tuning in for ESX Nashville

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Monday, June 25, 2012

Off and running shortly in Nashville for ESX, which promises to be the biggest and most informative edition in the event's five-year history. The show returns to its roots this year after stops in Pittsburgh and Charlotte, and people are already talking about the ESX Crawl. There will be a lot of business before the pleasure, though, and here are a few highlights:

—The ESA Eye-Opener Breakfast on Tuesday will shine the spotlight on Security System News' "20 under 40" Class of 2012, young professionals who are already making their mark on the industry and likely will continue to do so for many years to come. They'll share stories of how they've gotten to this point in their careers and talk about the people who have helped them get there.

—Later in the day, show attendees who want a backstage look at a CSAA Five Diamond central station will get their chance when ADS Security opens its doors for a tour of its monitoring facility in Nashville. The session is sponsored by Honeywell Security Group.

—Who will head home with the CSAA's Excellence Awards for 2012? Find out at the group's annual breakfast Wednesday morning, with awards for Central Station of the Year, Manager of the Year, Operator of the Year, and Support Person of the Year.

—Learn the latest on the evolution of ASAP to PSAP at a Wednesday morning session featuring Ed Bonifas of the CSAA and Alarm Detection Systems. Vector Security, UCC and Monitronics have taken the reins during the pilot phase of the program, but the CSAA had 75 other companies waiting to adopt ASAP at the beginning of 2012. It's an exciting time for exciting technology that is advancing every day.

That's just a taste of what ESX is serving up this year. There is a long list of seminars at www.esxweb.com, and there will be four days of networking on the show floor. And the Crawl, of course. I'll be doing my best to make the most of it. See you there ...

SimplexGrinnell: ‘Our business will thrive’ with Tyco split

Reorganization will allow SimplexGrinnell to focus on life safety
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06/22/2012

LAS VEGAS—At the National Fire Protection Association’s annual Conference & Expo, held here in June, SimplexGrinnell President Bob Chauvin said Tyco International’s pending split into three publicly traded companies on Oct. 1 will benefit SimplexGrinnell.

Brivo works out access to gyms

Partnership with ClubReady opens doors for integrators
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06/19/2012

BETHESDA, Md.—Brivo dealers have a foot in the door of the $25 billion fitness club business, thanks to a new integration between Brivo’s Web-based access control software and systems and health-club management software provider ClubReady.

Axis and Salient partner with HP for VSaaS

Salient adapts enterprise VMS for solution
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06/18/2012

LAS VEGAS—In an effort to bring VSaaS to the masses and IP to everyone, IP video provider Axis Communications, VMS provider Salient Systems and storage and server company Hewlett-Packard on June 6 announced a Video Surveillance as a Service solution.

Vector expanding into Cleveland market, gets new look

Company acquires 5,000 accounts in Ohio and updates its logo to reflect new business strategy
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06/20/2012

PITTSBURGH—Vector Security has acquired American Alert Corp. based in Geneva, Ohio. The acquisition adds 5,000 customers and will help Vector expand into the Cleveland market, according to Art Miller, VP of marketing for Vector, which is based here.

Corrections gradually embraces innovation in access control

Biometrics, upscale perimeter detection augment touch-screen technology and PLC-based systems
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06/20/2012

Biometrics, hand-held alarms, more reliable perimeter detection and other advanced technologies for protecting, identifying and tracking humans are finding their way into North America’s prisons, jails and detention centers despite the corrections industry’s reputation for foot-dragging when it comes to embracing cutting-edge security.

Mass notification and risk analysis: Readers favor doing your homework

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06/20/2012

YARMOUTH, Maine—Designing and installing mass notification systems is a growing segment of the security and fire market. But is it really worth conducting a risk analysis before starting a project, or is it just a waste of time and resources?

Fire companies in NYC will need certificate to inspect and service

The industry says measure will ensure high standards
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06/20/2012

BROOKLYN, N.Y.—By August, anyone who inspects, tests or services fire alarm systems in New York City must be officially certified to do so by the city’s fire department.

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