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home automation

Home automation company goes public

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Wednesday, August 7, 2013

Home automation provider Control4 had a successful IPO on Friday Aug. 2. The company offered 4,000,000 shares of its common stock for $16 per share. The shares began trading on the NASDAQ market.

The share price quickly climbed to $20.70 in what Business Insider called a “stellar IPO. … That gives the 10-year-old, Salt Lake City, Utah, company a valuation of about $446 million. Not bad considering it had 2012 revenues of $109.5 million and posted a loss from operations every year since 2008.”

The stock closed at $21.06 on Tuesday, Aug. 6.

One winner in the deal, Business Insider pointed out, is Cisco, which made an undisclosed $20 million investment in the company in 2011.

Business insider says that Cisco “also signed on to sell a Cisco-branded version of its products and to help Control4 develop new products. … Control4 is part of Cisco's big vision of a brand new tech market called the Internet of Things (although Cisco prefers the term the Internet of Everything). IoT refers to putting all the inanimate objects in your home, office and city on the Internet and making them interactive."

And speaking of the Internet of Things, we had a great panel discussion at TechSec last year about that touched on that topic, and we’ll be doing more on it this year. We’re putting the program together right now. Look for details around ASIS time.

 

Cox expanding its home security/home automation reach

By the end of 2012, the cable company plans to offer Cox Home Security in seven states
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10/24/2012

ATLANTA—After a successful trial of its home security/home automation offering in Arizona, Cox Communications is now expanding Cox Home Security to six other states.

Home automation should be smart, but simple

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07/16/2015

YARMOUTH, Maine—Home automation experts have heard the message loud and clear: simplify, simplify, simplify.

It’s all about the Millennials

 - 
Wednesday, July 1, 2015

It’s the Millennials who are the biggest DIY buyers, according to ESX 2015 panelists at a “DIY Security—Competition or Opportunity” discussion. 

Icontrol’s 2015 State of the Smart Home Report, a nationwide survey which Security System News conducted and has reported on earlier, also found that the Millennial generation, loosely defined as those born in the early 1980s to the early 2000s, are big consumers of home automation. You can read more about the survey at the above link, but here a few new tidbits from it from its recent official release.

The report said, “U.S. consumers aged 25-34 express a higher level of excitement around the following benefits of the smart home:

  • Greater productivity and ability to manage work-life balance, 40 percent vs. 23 percent of consumers overall.
  • Making it easier to enjoy music, movies and web surfing anywhere in the house, 26 percent vs. 18 percent.
  • Helping anticipate the needs, such as shopping lists and minor repairs, 24 percent vs. 18 percent.
  • More interactive features that help me connect with the people in my life, 21 percent vs. 13 percent.”

Entertainment has emerged as a smart home driver, icontrol found. Interest in the entertainment link has grown to 55 percent since last year’s report. Consumers want their entertainment rooms connected to their smart home, followed by their kitchens and bedrooms. 

A challenge is getting that younger generation to move from DIY to traditional security providers, according to Brian Leland of Interlogix and Sterling Barnes of Melaleuca Security, the panelists at the ESX discussion. You'll be able to read more about the ESX DIY panel later, so stay tuned, please. 

The icontrol report had some other great factoids as well, so stay tuned for more info on that as well. 

Consumers ‘ho-hum’ about home automation?

Study says demand is down, products must become easier to use
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06/22/2015

LOS GATOS, Calif.—Advances in connected home technology were all the buzz at ISC West 2015, and recent studies point to a boom, too, but an alternative report from Argus Insights suggests that the big buzz is overrated. The market is stalling and may even be shrinking, it says.

Survey: Dealers cite cost as barrier to adding home automation

That’s a misperception, says Icontrol’s Greg Roberts
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04/08/2015

REDWOOD CITY, Calif.—A majority of residential security dealers thinks adding home automation services to their traditional offerings is cost prohibitive. That’s a big misperception, according to Greg Roberts, VP of marketing for Icontrol, and one that could put providers at a significant disadvantage in today’s marketplace.

NewsPoll: SSN readers debate the utility of CES home automation gadgets

Should toasters text? Fourteen percent call it a good idea
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02/18/2015

YARMOUTH, Maine—Home automation gadgets coming out of the 2015 Consumer Electronics Show are interesting, but discretion might be needed before some go too far, according to Security Systems News readers responding to our latest NewsPoll.

Global home automation market projected to hit $12.81 billion by 2020

U.S. has largest share of the market
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02/18/2015

DALLAS—The North American home automation market will grow from $2.21 billion in 2013 to $4.29 billion in 2020, a CAGR of 9.17 percent, according to Marketsandmarkets research analyst Sarmistha Biswas.

U.S. Cellular gets into security

Telecom has rolled out its DIY security system; Iowa and Tulsa, Okla., are first test markets
 - 
01/26/2015

CHICAGO—U.S. Cellular, the newest telecom player to enter the security space, has launched OnLook Digital System, a self-installed security and home automation system.

Total Security sets sights on Suffolk County, N.Y.

Home automation push part of expansion plan, too
 - 
12/03/2014

ELMONT, N.Y.—Total Security Integrated Systems, a security company based here that specializes in residential video security, is making a marketing move into Suffolk County, N.Y., and plans a bigger focus on home automation in 2015, according to owner and CEO Matt DiMicco.

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