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Frank De Fina

De Fina joins SightLogix

Former head of Panasonic, Samsung, joins smart thermal camera manufacturer
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07/15/2014

PRINCETON, N.J.—Calling it the “next great company,” Frank De Fina announced today that he’s joining smart thermal camera manufacturer SightLogix as EVP of sales and marketing.

Samsung leader departs

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Wednesday, May 28, 2014

Samsung Techwin America’s EVP Frank De Fina announced May 28 that he is leaving Samsung for personal reasons.

"As of June 2, I will no longer be there. I made the decision on my own, the departure is amicable," he said. A replacement has yet to be named, though De Fina said there are "a couple of obvious potential choices. There is a very capable management team there."

De Fina joined Samsung in February 2010, and said he is proud of how far Samsung has come in the security industry since then. "Five years ago we didn't even appear on the IMS [Research, now part of IHS]  list [of top IP camera providers]," he said. "This year our business grew over 75 percent." And he expects to "move up a couple of notches on the IHS list."

De Fina, who has "retired" twice before, said he is not even going to say he's retiring now. He is simply "taking a breather" and will likely return to the industry, perhaps in a consulting role.

Asked about the biggest challenges getting Samsung up to speed, he said "building the brand and credibility in the security space."

"I will take credit for organizing a great team," De Fina said. "But the credit for building the business goes to [that team]," he added.

"I'm leaving Samsung in much better shape [than when I arrived] and the team is spectacular," he said.

Before Samsung, De Fina was the long time president of Panasonic Systems. He retired from Panasonic Systems in 2008 to run Paul Reed Smith Guitars for two years before joining Samsung.

De Fina can play guitar in case you didn’t know. Here’s a video that my former colleague Sam took at the PSA-TEC jam a few years ago. Scroll down to the video; it features Paul Michael Nathan on harmonica, Frank De Fina on guitar, Daved Levine on bass, and Jerry Cordasco on drums.

The biggest opportunities in the security industry? De Fina said he did lots of research during a recent month-long tour of the Silicon Valley. "I spoke to big name companies [Google, Yahoo, others] and asked them what their [security] concerns are. "They look at us [the security industry] as a bit naive" in terms of cyber security. They also are concerned about the physical security of some critical infrastructure in this country such as data centers and cell towers, De Fina said.

De Fina identified the biggest challenge for integrators as shrinking margins. He recommends that integrators "pay attention to solving the problems that are not so easy to solve ... to reinvent themselves to mimic the growth opportunities I mentioned earlier."

De Fina is vice chairman of the Security Industry Association Board of Directors Executive Committee.

He was instrumental in the establishment of a security degree program that will be launched in 2015 at Mercer Country Community College.

He also holds positions in the International Biometrics Industry Association (IBIA) and is a board member of the Paley Center for Media (formerly Museum of Television and Radio) as well as a member of the board of the New York Friar’s Club Foundation.

De Fina named to SIA leadership role

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03/04/2014

RIDGEFIELD PARK, N.J.— Frank De Fina, Samsung Techwin SVP of sales and marketing, North America, has been appointed to the Security Industry Association Board of Directors Executive Committee.

Samsung releases new panoramic camera

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12/03/2013

RIDGEFIELD PARK, N.J.—A newly released Samsung Techwin camera offers wide, high-definition images for surveillance, the company announced Dec. 3.

Red Hawk joins Samsung Techwin’s IP partners program

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03/07/2013

RIDGEFIELD PARK, N.J.—Red Hawk Fire & Security, an integrator based here, has joined Samsung Techwin’s Certified IP Partners Program, and will add Samsung’s line of IP video, analog and hybrid systems to its technology portfolio, according to a company statement.

Samsung goes with FaceFirst

Samsung interested in making financial investments in technology partners
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10/10/2012

RIDGEFIELD PARK, N.J.—As part of its new strategic partner initiative, Samsung Techwin America is integrating megapixel cameras with facial recognition provider FaceFirst.

Samsung and GVI part amicably

De Fina invests in salesforce dedicated to help channel find business
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12/17/2010

RIDGEFIELD PARK, N.J.—Samsung Techwin America announced this morning that it is parting ways with its master distributor GVI Security. As of Jan. 1, distributors and integrators will now be served through Samsung’s headquarters here.
This realignment gives Samsung an opportunity to work more closely with distributors and systems integrators, Frank De Fina, Samsung senior VP sales and marketing for Samsung told Security Systems News.
De Fina said he's eager to “invest and fund activities” that help those partners increase their business and take advantage of Samsung’s in house expertise.