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SentryNet to open new monitoring center in Washington

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10/31/2018

MEMPHIS, Tenn.—SentryNet, a wholesale central station, recently announced that it will be adding a monitoring center in Lacey, Wash., “to ensure they are able to provide the best service to dealers coast-to-coast.”

SentryNet to host 23rd SentryCon

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Wednesday, March 28, 2018

BILOXI, Miss.—As SentryNet is preparing to host its 23rd annual SentryCon, in Biloxi, Miss., from April 23-26, I thought it would be a good time to hear more about the event, its history and what the company is planning for this year. Peggy Page, marketing manager for SentryNet, and Julie Beach, STANLEY Security’s vice president of Sonitrol and SentryNet dealers sales, each shared their perspective on the upcoming conference.

Speakers come from both in- and outside of the industry, according to Page. “We bring speakers in from not only the industry but from the business world as well, to teach them not only how to install a product—because we do have a lot of vendors that participate—but how to build their business, how to grow their business, how to hire employees, how to keep employees, how to face attrition and compete against the big-box companies,” she said.

This year’s speakers include Mark Brown, professional speaker from Southwest Consulting. Brown will discuss recognizing challenges and how to overcome them. Ron Davis, president of Davis Mergers and Acquisitions Group, will address the current concerns of alarm dealers.

Bob Harris, president of Attrition Busters, is another speaker for this year’s SentryCon. “He’s a great speaker. He spoke at SentryCon last year, too, and he did such a good job [that] we asked him to come back and give us another presentation on attrition management,” Beach said.

In addition to speaking at SentryCon, Harris will also give a presentation at SentryNet’s ISC West booth this year.

“We have a select group of dealers that we invite to be on our dealer advisory board every year,” Beach said, and a dealer advisory board meeting is held in conjunction with SentryCon each year. “The purpose of our dealer advisory board meeting is just to talk about any trends that we’re seeing in the market, any new type of technologies, maybe new threats. … And then we also talk about enhancements to what SentryNet does.”

Beach added, “It’s a really good opportunity for them to network with each other and learn from each other, and even though a lot of them might be competing in the same markets, they’ve really come to form a pretty good working relationship.”

The dealer advisory board was introduced following SentryNet’s acquisition by STANLEY in 2015.

Time management will be a topic at this year’s SentryCon, according to Page. “One of the biggest complaints of installers is they don’t have time. They don’t have time to learn the new technology, they don’t have time to train new employees, they don’t have time to seek new employees. And it’s not necessarily [that] they don’t have time, they’re just not managing their time very well.”

The event also includes social events tailored to the area around the conference, including a baseball game, fishing and golf outings and skeet shooting.

Last year, SentryCon hosted 200 professionals, which has been typical of the past five years, according to Page. “I’m actually thinking attendance is going to be a little higher this year,” she said. Now have over 225 people registered to attend, Beach said about a month prior to the event.

SentryNet has about 765 dealers, spread across the United States, Canada and Mexico, according to Page.

“Originally, SentryCon was part of the Mississippi Alarm Association annual event. We hosted jointly with them for probably the first three or four years before we broke off and made it our own event,” said Page.

What do you most hope attendees walk away from the conference with? “That change isn’t as scary as we think it is, and … that if you’re willing to change with the industry, you’re going to be a lot more successful,” Page responded.

Beach said, “I hope that they walk away with something that they didn’t know already, … something that’s going to help them grow their business or do something to keep their business relevant in this fast-changing market.”

Stanley enhances its monitoring

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Tuesday, November 24, 2015

It seems that Stanley Security has really been focusing on how it approaches monitoring lately.

Monday, the company announced its partnership with I-View Now, a cloud-based platform for central station video verification. Last week CSAA announced Stanley’s participation in its ASAP to PSAP program. Additionally, all of this is coming just weeks after Stanley announced its acquisition of SentryNet, a wholesale monitoring center.

Steve Walker, VP of customer service for Stanley said this could lead to other monitoring companies under Stanley—such as Sonitrol and SentryNet—joining ASAP as well. He noted that SentryNet is already integrated with I-View Now.

“The big advantage [of joining the ASAP program] is it reduces the time to communicate or dispatch on an alarm, so it just translates directly into an improved, faster response from the agency [and] it improves the accuracy of the agency response,” Steve Walker, VP of customer service for Stanley, told me.

Walker said Stanley has been working on joining ASAP to PSAP for about a year. First, the company’s automation software, IBS, needed to be integrated with the program. “We’re IBS’ first customer to successfully connect to the network,” he said. This work should make it easier for other IBS customers to join ASAP, he said.

I-View Now is integrated with many different DVRs and cameras, Walker said, and that’s a benefit for Stanley. “It greatly expands our product offering. … We don’t have to worry about integrating all of these different technologies into our software—all we have to do is integrate with I-View Now.”

Walker lauded I-View Now’s ability to allow end users to review a video feed at the same time as the central station after an alarm signal is sent. Stanley has also been working on this partnership for a year, he said.

Stanley has about 250,000 monitored customers in the United States, and another 80,000 in Canada, Walker said. Stanley is the second predominantly commercial business to join the program, after Diebold announced its participation last month.

Stanley Security acquires SentryNet

Companies create new offerings for dealer base
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11/10/2015

INDIANAPOLIS—Stanley Security, based here, acquired wholesale monitoring company SentryNet, resulting in new programs for SentryNet’s dealer base.

SentryNet offering classes on taking on large nationals

Preparing dealers to go ‘toe-to-toe with ADT’
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01/07/2015

RICHLAND, Miss.—SentryNet, a third-party monitoring station with locations in Tennessee and Florida, started a series of classes in December designed to teach its dealers how to compete with the likes of ADT, Vivint and other national companies.

SentryCon 2015 Cruise, New Orleans to Mexico

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01/05/2015

NEW ORLEANS—SentryNet, a third-party monitoring station in Tennessee and Florida, announced the dates and destinations of the second SentryCon cruise, leaving from here for Cozumel, Mexico on April 23 and returning to New Orleans early on April 27.

SentryNet: Here’s how to take on national companies

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12/29/2014

RICHLAND, Miss.—SentryNet is hosting a series of classes designed to teach its dealers how to grow their businesses.

SentryNet shares the credit

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Wednesday, October 1, 2014

When I spoke last month to SentryNet’s Kurt Erdman and Alain Jamet, national sales manager and vice president of operations, respectively, both characterized their central station as an “activity hub” that would perform the dual task of promoting new technologies and keeping security professionals attuned to broader trends affecting the industry.

Given that approach, it’s not surprising that the information the company blasts out often reads like a hybrid between a news release and, well, news. A good example of this surfaced last week when the company summarized an episode in which all the interdependent parts of a security plan interacted properly to snuff out a crime in progress.

At 1:30 a.m. on August 11, an alarm was received from the Nashville Armory, a popular firearm complex housing a shooting range and a stockpile of weapons and ammo. Responding to the alarm, police pursued and caught a pair of burglars who had managed to make off with a haul of weapons and ammo valued at more than $10,000. Video surveillance recorded both subjects carrying out the crime, the SentryNet release noted, citing a report from the local Fox affiliate in Nashville.

The summary goes on to highlight myriad behind-the-scenes measures taken to help foil the crime, crediting everyone from the end users, the technicians, a locally owned alarm company (C.O. Christian and Sons), an integrator (Herring Technology), and SentryNet’s own central station and staff with performing their specific duties with aplomb.

“Those of us who are in this business understand the synergy and combined effort that took place behind the scenes in this story,” the SentryNet release noted. Well said. A successful security operation is an ecosystem, sustained by the efforts of people who sometimes never physically cross paths. It’s good to see that fact highlighted, and the credit for success shared.

SentryNet brings back the cruise

The company is also weeks away from rolling out a second enhanced version of its mobile app
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08/27/2014

PENSACOLA, Fla.—A few weeks away from releasing the second installment of its dealer app, SNapp 2.0, SentryNet, a monitoring company based here, announced it’s also doing something else for the second time: booking a Carnival cruise to Cozumel, Mexico, which high-performing dealers can earn tickets to.

SentryNet hosts interstate ESA meeting

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08/06/2014

NASHVILLE, Tenn.—SentryNet recently hosted a joint meeting between the Tennessee Electronic Security Association and the Mississippi Alarm Association, according to a news release.

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