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ADT, McAfee: Home security intersects with smartphone security

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Wednesday, January 29, 2014

I recently wrote about ADT’s announcement that it is partnering with Internet security provider McAfee this year to offer customers a plan that not only protects their homes, but their digital devices and data. Now a recent survey on how not protecting your smartphone can impact your security at home highlights just how important such a partnership is.

ADT made the announcement about McAfee at this year’s Consumer Electronics Show. Now, this week, ADT and McAfee released the results of the survey on how physical and digital security intersect in today’s world and how important it is for consumers to take steps to protect their online devices.

Their survey found that 39 percent of respondents “use technological devices to control their home security systems and 34 percent use smartphones to do so.”

But the survey of more than 1,000 consumers, which a press release said was commissioned by The Futures Company, indicated that about 51 percent of respondents “reported having their personal security compromised through both physical and online breaches.”

Disturbingly, however, the survey found that “respondents did not seem too concerned with protecting them, and many are comfortable sharing their passwords with others. Two in three smartphone users (67 percent) and tablet users (65 percent) report that they protect their devices with a password, yet nearly half (49 percent) admitted to sharing their password with at least one other person, risking their personal security and all the data found on their device.”

And, the press release said, “since over 33 percent of people use their devices to control to their physical alarm systems, and more than half of them fail to secure their devices with basic protection like private passwords, it seems our need for awareness in security is as great as the need for security itself.”

How will the ADT and McAfee partnership help?

Here’s what the companies had to say:
 

In the initial phase of the security collaboration, ADT will be bundling ADT Pulse, a complete security and automation solution that uses mobile technology, with McAfee LiveSafe, an award-winning data, identity, and digital device protection service. Together, the two services will provide an additional layer of protection for a customer's home or business, accessible through any web-connected smartphone or tablet. The ADT and McAfee partnership will develop a cohesive platform where users can easily protect their digital and physical domains from a single and centralized, easy-to-use portal. Together, ADT Pulse and McAfee LiveSafe service will establish new security standards and best practices that protect homes, properties, data, and personal identities.

"We are constantly seeking ways to increase protection for our customers in an increasingly connected and complex world," said Arthur Orduña, senior vice president and chief innovation officer at ADT. "Partnering with McAfee adds another vital layer of security to our Pulse solution with McAfee LiveSafe service, and opens up innovation opportunities for our platforms and products."

 

Verizon securing nation’s homes

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Tuesday, November 1, 2011

It was big news in January when Telecom giant Verizon debuted its new home security/home automation offering at the Consumer Electronics Show in Las Vegas. Now it’s even bigger news that the company has finished beta testing the product in New Jersey and launched it for real to Verizon broadband customers nationwide in mid-October.

The company’s Home Monitoring and Control Service—which has no professional monitoring component—costs $9.99 per month, with equipment packages starting at $69.99. Verizon said the service “enables customers to remotely access, control and monitor doors, thermostat controls and appliances well as view home-energy use in near-real time—all via a smart phone, PC, FiOS TV and, eventually, a connected tablet.”

And this may be only the beginning. A Verizon spokesman, Clifford Lee, told me last week that Verizon may consider the possibility of adding a burglar alarm security option in the future. Lee said it’s too early to discuss specifics, so it’s not clear if this would be a professionally monitored option or not.

So what does Verizon’s offering mean to professional home security providers?  Is this going to cut into your business or is there enough business to go around for everyone? Verizon also is known more as a communications/entertainment provider … will customers trust the company to also provide security as much as they do professional security providers?

I’m talking to industry experts to find out the answers to those questions and more for a Market Trends story in our upcoming December issue. Also, I’d love to hear your answers to those questions. Please participate in our December Newspoll on this topic, which you can find by scrolling down to the bottom of our site. Let us know what you think!