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Hank Groff

Dynamark creates new funding program

Wednesday, September 21, 2016

HAGERSTOWN, Md.—Dynamark announced in late September a new funding program for its alarm dealers, allowing dealers to get loans for their accounts.

Hank Groff, senior VP of sales and business development for Dynamark, told Security Systems News that the funding program is a new approach for the company. “It really is fulfilling a demand by security companies across the country of providing a financial solution for them to continue to be independent and working with a central station that provides them financial solutions,” he said.

The program will have two options, Groff explained. The first is its Account Loan Program, where a dealer will get a loan for each account they bring online. The second is the Credit Line Program, allowing dealers access to a line of credit.

“The first option is best utilized for someone who is either a start up, and doesn't have the reoccurring monthly revenue, or who has been a long-time security dealer, selling their paper through a funding program,” Groff said.

Dynamark is partnering with two financial institutions to provide the funding, Groff said.

Alongside this option, the company will also continue to buy accounts directly from dealers, it said in the announcement.

The option to sell accounts to Dynamark benefits dealers in the program, according to Groff. “The benefit is, if down the road they ever choose to sell any of these accounts, because they’re already with us … they can present the portfolio to us or any percentage [of their portfolio], we can look at it—we already know that it’s being monitored with us—and we can make an easy transaction.”

Before joining the program, dealers can get a consultation from one of Dynamark’s regional managers, without any commitment, the company said.

Dynamark starts Partner Council

Council discussed partner incentives like competitions for vacations

HAGERSTOWN, Md.—Dynamark has a new way to communicate with its partners, a recently created partner council, which will meet regularly to give the company feedback.

Dynamark sets sights on Southwest

Groff: Dyanmark eyeing central stations in Texas, New Mexico, So Cal or Nevada

HAGERSTOWN, Md.—Dynamark, an established East Coast monitoring center, plans to go west in 2016, Hank Groff, Dynamark’s senior vice president of sales and business development, told Security Systems News.

Dynamark offers sign-on bonus

Amounts of up to $25,000

HAGERSTOWN, Md.—Dynamark, a third party monitoring center based here, on April 1 started an up-to-$25,000 incentive for dealers to transfer their accounts to Dynamark.

Dynamark has two new offerings

Company emphasizes verification and fire safety

HAGERSTOWN, Md.—Dynamark now offers its customers alarm verification through image sensors and fire alarm monitoring, the company announced in early March.

Dynamark enhances its partner program

Wednesday, November 12, 2014

In every industry, and security is certainly no exception, everyone needs something to make them stand out from the crowd. One company in particular I’ve noticed as making that effort is Dynamark Security Centers, located in Hagerstown, Md., with their Partner Program. Today, Dynamark launched a new website for their Partner Program, providing an online portal specifically for their dealers and those interested in the program and stressing the difference between opening a partnership and participating in a dealer program.  

“Dynamark does not limit the growth potential of our partners; and we like to place emphasis on the word partner. We do not compete with our partners. We can only succeed if we have a long-term relationship with our partners, so we believe in transparency and choices,” said Hank Groff, senior VP of sales & business development for Dynamark, in a prepared statement.

“This website will help Dynamark better communicate with both current partners and dealers who are looking to know more about Dynamark,” said Tom Piston, VP of business development, in a prepared statement.

This is a program open to independent alarm dealers across the country, but it appears to be a program trying to offer something different and unique to the people Dynamark works with, having a concern for their individual growth as independent companies.

Dynamark highlights National Partner Program


HAGERSTOWN, Md.—Dynamark Security Centers plans to focus on growing its National Partner Program in 2014, the company announced Jan. 2.

Guardian Protection Services hires VP of dealer program

Wednesday, November 13, 2013

Weeks after the announcement that Hank Groff, formerly the director of the dealer program at Guardian Protection Services, was tapped to run the partner program at Dynamark, Guardian has made a hiring of its own.

The super-regional, based in Warrendale, Pa., hired Brian Helt to be its new VP of the authorized dealer program, a newly created position, according to a company statement

A 15-year veteran of the industry, Helt comes to Guardian from Interlogix, where he held several sales leadership positions and managed departments dedicated to acquiring and developing business relationships with dealers.

Prior to Interlogix, Helt served in management roles at UTC Fire and Security and GE Security, while being the owner and operator of his own security business in Kansas City.

Helt has experience growing dealer programs, so it will be worth tracking what kind of impact his hiring has for the company, and to see what responsibilities he takes on in the new role. I’m also interested to see what the move means as far as Guardian’s national footprint is concerned.

Dynamark hires Groff, seeks ‘nationwide footprint’

Hank Groff, formerly of Guardian Protection Services, to lead new partner program that will include revenue sharing

HAGERSTOWN, Md.—Dynamark Security Centers has hired Hank Groff, formerly director of the dealer program at Guardian Protection Services, as SVP of sales.