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Vivint to shut down new sales center in Washington state

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Wednesday, June 4, 2014

It was big news last summer when Provo, Utah-based Vivint opened a new 400-employee sales center in Liberty Lake, Wash., suburb of Spokane. But now, barely a year later, Vivint is closing that center, the company says.

Starr Fowler, Vivint's VP of human resources, provided this statement: "It has been a pleasure to be part of the Liberty Lake community, which has hosted one of Vivint’s sales centers for the past year. Due to a reallocation of resources, the Vivint Liberty Lake office will close on June 27, 2014. At that time, all employees are eligible to receive severance, and some employees will be offered the opportunity to relocate to Provo, UT. If of interest, employees are encouraged to apply for other positions with Vivint, and their application will be considered. Vivint remains committed to providing world-class customer service to its more than 800,000 customers across North America.”

It’s not clear exactly why Vivint is reallocating resources away from the center. According to reports from Washington state media, it's also unclear whether Vivint ever reached its planned goal of hiring 400 employees.

The new center was billed as part of the home automation/ home security company’s plan to diversify its sales channel by increasing inside sales. Vivint has been known primarily as a door-knocking company. Vivint has said the Liberty Lake center was its second inside sales center and its first outside of Utah.

Vivint received a $150,000 incentive to open the Liberty Lake center from an economic development fund managed by the Washington governor’s office, according to The Spokesman-Review.

Why the change in plans? I'm going to try to learn more from Vivint execs.

 

Vivint co-founder, former president now CEO of social media company

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05/22/2014

SALT LAKE CITY—NUVI, a social analytics management and engagement company based here, has named Vivint co-founder and former president Keith Nellesen as CEO, according to a May 20 news release.

NUVI’s former CEO David Oldham will become a member of the board.

Vivint’s new center to support sales and customers

The home automation/home security company expands again
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05/06/2014

PROVO, Utah—Vivint has taken another step in growing its Utah footprint, establishing a new service support center in the college town of Logan, Utah.

Vivint Solar names new strategy, innovations officer; expands Maryland presence

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04/17/2014

PROVO, Utah—Vivint Solar, an affiliate of home automation/home security provider Vivint, announced April 16 that Dwain Kinghorn has been named chief strategy and innovations officer and will align the company product portfolio with new business development channels.

Vivint partners with LifeLock

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04/10/2014

LAS VEGAS—Vivint, a leading home automation/home security provider, and LifeLock, a provider of identity theft protection services, announced a partnership at the ISC West show here that will give Vivint customers the ability to bundle their new or existing Vivint packag

Vivint call center blaze causes injury, work disruption

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03/20/2014

LINDON, Utah—A firefighter was injured in a blaze at a Vivint call center here this week, but 400 to 500 company employees were safely evacuated, according to news reports.

Security industry share of smart home market to be cut in half by 2019, report says

Early mover advantage that security companies now have will give way as telecoms, cablecos gain more market share, ABI Research says
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03/19/2014

NEW YORK—Monitored security companies will stay at the top of the U.S. managed smart home market for the next five years, but their market share will drop more than 50 percent by 2019 as competitors such as telecoms and cablecos leverage their own strengths in the space, predicts a new report from ABI Research.

Vivint exec transitions from shoes to security

New CMO Jeff Lyman formerly created digital products for Nike and now will transfer those skills to the home automation space
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03/18/2014

PROVO, Utah—Vivint has been making a habit in the past year of going outside the industry to hire members of its leadership team. The latest example is Jeff Lyman, who worked for Nike before joining the home automation/home security giant.

Vivint wins recognition for its customer service

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03/13/2014

PROVO, Utah—Vivint, a home automation services/home security provider based here, has again received recognition for its outstanding customer service department by the People’s Choice Stevie Awards, according to a news release.

Vivint says 2013 banner year for new subscribers

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Wednesday, February 26, 2014

The number of Vivint's net new subscribers in 2013 was 219,034, the most in the company’s 15-year history, Vivint President Alex Dunn told investors this week at the J.P. Morgan Global High Yield and Leveraged Finance Conference. APX Group Holdings, of which Provo, Utah-based home automation/home security company Vivint is a subsidiary, presented at the conference on Feb. 25.

According to information on the presentation provided by the company, Dunn presented Vivint to investors as a key player in a “large, growing and recession-resistant industry” with a “unique and differentiated sales model,” according to the company.

Vivint estimated its market share in 2013 was on par with Monitronics’—with each having a 3 percent share. Only three companies had a greater share than those two: ADT, with 21 percent; Tyco with 6 percent; and Stanley, with 5 percent, according to Vivint’s estimates.

Dunn said that average RMR per Vivint new subscriber was $58.35, compared to average revenue per subscriber of $53.05.

Direct sales accounted for about 77 percent of new subscribers for the door-knocking company but Vivint's growing inside sales program was responsible for the other 23 percent, the company said.

Dunn also said Vivint’s RMR was $42.2 million and that revenues were up about 10 percent and that attrition was 12.8 percent.

In an APX Group Holdings conference call in November, Dunn reported similar Q3 results and the numbers he discussed Tuesday also trended positive.

The publicly traded Blackstone Group bought Vivint in 2012 in a deal worth more than $2 billion.

In other news, Vivint today named Nike veteran Jeff Lyman as its chief marketing officer. “As CMO, he will lead marketing and communication initiatives that elevate Vivint's brand awareness and drive adoption of its security, home automation, and energy management services,” the company said.

Before his promotion to CMO, Lyman was Vivint's vice president of consumer experience and previous to that had spent about 10 years at Nike.

I’ll be talking more to Jeff next week. Stay posted.

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