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ADT partners with State Farm to promote Pulse

 - 
Tuesday, December 3, 2013

Security companies often use as a selling point the fact that insurance companies give discounts to homeowners who have a security system. But ADT announced this week that it is leveraging that insurance company relationship in a new way: by partnering with State Farm to give that leading insurer’s customers special deals on Pulse. And the customers who get Pulse can also end up with a discount on their State Farm home insurance.

Seems like a pretty smart way to get customers to sign up for a smart home solution—and one that benefits both of these big companies.

Here’s more from ADT’s Dec. 3 release:
 

ADT today announced it is teaming up with State Farm to help its customers better manage and control their homes. ADT will provide special offers on its ADT Pulse home security and automation solution to State Farm customers, who may also qualify for home insurance discounts. The special offer also includes a free in-home security consultation, 24/7 professional monitoring by trained ADT security specialists and custom installation with a six-month money-back guarantee.

… “The average insurance claim for a home burglary or fire can cost thousands of dollars,” said Don Boerema, chief corporate development officer at ADT. “Through home automation capabilities and enhanced security features, ADT Pulse is the ideal solution to help State Farm customers connect to their families and homes to mitigate loss.”

“As the leading provider of homeowners insurance in North America, State Farm has a keen interest in helping customers prevent loss,” said Jack Weekes, operations vice president at State Farm. “By teaming up with ADT and other home control and monitoring providers, we are helping customers protect their family and property in today’s high tech world.”

The deal caught the attention of Insurance & Technology magazine, a business trade publication for insurers, which says in an article that it's "the latest sign that the smart device revolution is poised to shake up the insurance industry." The article wonders if insurers can "find the right tone and offering to capitalize" on the new trend. I'm wondering what other security companies will team up with insurers to better promote their security products.

ADT shares predicted to rise 20 percent

 - 
Wednesday, February 27, 2013

An article in Barron’s has the financial media world abuzz because it predicts shares of The ADT Corp. “could climb by more than 20 percent over the next year.”

The article in the latest edition of the weekly financial newspaper owned by Dow Jones cites the push into home automation by the publicly traded ADT, which spun off from Tyco in September. ADT Pulse, introduced in 2010, is the driver of much of ADT’s growth, the article said.

Barron’s also indirectly suggests ADT could buy a rival like Vivint or that ADT itself could be acquired. The article refloats the rumor that AT&T could acquire ADT.

The article concludes: “It may be time for investors to pick up the smartphone and tap the ADT Pulse icon.”

Here’s some more details summarized by Reuters:
 

According to [Barrons], the Boca Raton, Florida-based company is already benefiting from a stronger housing market, rising demand for home healthcare services, and recent acquisitions, and commands 25 percent of the home alarm business and 14 percent of the small business segment.

… At the center of ADT's expansion effort is Pulse, a nearly 2-1/2 year old product that lets customers control settings remotely through devices such as smartphones and tablets.

While Pulse serves just 4 percent of ADT customers overall, the company in January said 19 percent of new customers use it.

ADT last month also set plans to quickly buy back $600 million of stock under an existing $2 billion repurchase program.

… It also said ADT could buy rivals, which are mainly owned by private equity firms such as Blackstone Group LP.  [which owns Vivint]

Based on recent transactions for security companies, ADT could fetch $59 per share in takeover, the newspaper said.

Shares of ADT closed yesterday at $46.57.

 

Q1 sales, profits up for ADT

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Wednesday, January 30, 2013

Sales of Pulse are up more than 6 percent and recurring revenue up more than 5 percent, The ADT Corp reported today as it released its results from its first quarter ending Dec. 28. The home security/home automation giant also said it added 257,000 new customers and has 6.4 million customer accounts.

When ADT on Sept. 28 became an independent, publicly traded company after spinning off from Tyco International, CEO Naren Gursahaney told me that it was not "a moonshot” for ADT’s residential penetration rate to rise from around the industry standard of about 20 percent to 40 percent.

Of course, it’s too soon to tell if ADT will succeed in that goal, but the company is performing well according to the report it released on Jan. 30. Here’s a synopsis from a Reuters story on the earnings results:
 

Home security services company ADT Corp reported a higher quarterly profit on Wednesday and announced a $600 million accelerated share repurchase.

The company, formerly a part of Tyco, said net earnings had risen 12.9 percent to $105 million, or 44 cents per share, from $93 million, or 39 cents per share, a year earlier.

Analysts on average were expecting a profit of 43 cents per share, according to Thomson Reuters I/B/E/S.

Sales rose 1.8 percent to $809 million, with recurring revenue from existing customers accounting for 92 percent of the total and increasing 5.1 percent from a year earlier.

The Boca Raton, Florida-based company, which provides security monitoring services to homes and small businesses in North America, said it still expected a rise of 4.9 percent to 5.2 percent in recurring revenue in fiscal 2013.

Here’s also some of what ADT had to say in its report:

Naren Gursahaney, ADT’s Chief Executive Officer, said … “Looking ahead to the balance of the year we will continue to focus on our ultimate objective of creating long-term value for our shareholders by reinvesting in our business to drive profitable growth, and returning excess cash to our shareholders.”

Recurring revenue, which made up 92% of total revenue in the quarter, was up 5.1%. Recurring revenue growth was driven by a 4.7% increase in ending average revenue per customer, which rose to $39.27, and 0.5% net growth in ending customer accounts. Non-recurring revenue declined 25.3% as the company’s mix of newly installed systems continues to shift toward more ADT-owned systems, increasing deferred revenue and reducing current period installation revenue. Total revenue of $809 million increased 1.8%, compared to the first quarter of 2012. Attrition was flat sequentially at 13.8%. ADT added 257,000 new customers and closed the quarter with 6.4 million customer accounts.

EBITDA before special items was $417 million, 6.1% higher than the first quarter of the prior year, and EBITDA margin before special items was 51.5%, a 210 basis point improvement. The margin expansion was mainly due to the favorable impact from the mix shift to more ADT-owned systems and was also aided by cost control initiatives that helped to offset the expense impact of dis-synergies caused by the separation from the Tyco commercial business and Hurricane Sandy.

 

ADT makes RMR forecast

 - 
Tuesday, November 27, 2012

The ADT Corp., which just became independent in September, says its Pulse product is doing so well that it predicts that recurring revenue will grow by 4.9 percent to 5.2 percent in fiscal year 2013, the company said this week in a report on its Q4 and fiscal year 2012 results.

“We delivered solid recurring revenue growth fueled by the continued success of Pulse in the residential and small business security markets,” ADT CEO Naren Gursahaney said in a statement. “Our focus for 2013 is to deliver meaningful shareholder value by leveraging our competitive strengths to accelerate growth and through the efficient deployment of capital.”

ADT reported that in Q4, recurring revenue was $742 million, up 5.2 percent. The company said that was "driven by 4.4 percent growth in average revenue per customer, which rose to $38.87, and 1.1 percent net growth in customer accounts."

ADT also is initiating a dividend and has a share buyback plan. Here's what Bloomberg News had to say on that this week:
 

ADT Corp. authorized a $2 billion share repurchase program and initiated a quarterly dividend after investors George Soros and hedge-fund manager Keith Meister called on the home-security company to buy back stock.

The buyback will end in November 2015 and the quarterly dividend will amount to 12.5 cents a share, the Boca Raton, Florida-based company said in a statement today. ADT was spun off from Tyco International Ltd. (TYC) in September.

In October, billionaire Soros joined Meister in urging ADT to buy back about 45 percent of its stock with borrowed money to take advantage of low interest rates after they became the company’s biggest investors. ADT today reported adjusted earnings per share of 43 cents in the fourth quarter ended Sept. 30, matching the average analyst estimate. Recurring revenue rose 5.2 percent to $742 million.

The company has more than 6 million customers in the U.S. and Canada, providing security to homes and businesses with products including the ADT Pulse system.

 

Talking mobile apps and new entrants at ESX

 - 
Tuesday, July 3, 2012

New entrants into the security industry and mobile apps where major topics of interest at the ESX show in Nashville, Tennessee where Tess, Rich and I spent the last week.

I moderated three panel discussions on three different topics on Tuesday, but both of these topics came up in all three. And they came up in many other educational sessions last week,

I moderated a panel called “Technology Trends Impacting your Business,” with Wells Sampson from American Alarm, David Carter of SNA, and Lou Fiore of AICC.

Much of the discussion centered around mobile apps. Both Carter and Sampson are proponents of offering mobile apps “at every sale.”

The new cableco and telecom entrants, and many traditional security companies, are going to be doing this, they said. You ignore this trend at your peril, they agreed.

However, it’s much easier said than done. To get his sales force on board with this initiative, Sampson took several steps. There was the educational piece, which is ongoing, but he has a staff member calling every customer to ensure that mobile apps are offered at every sale.

In addition, all of his sales people are equipped with an iPad, so that they can easily demonstrate how the apps work.

A person from the audience said that his sales people have this technology at home, and it’s made them better ambassadors for these services.

Several people questioned what the adoption rate is for mobile apps, and Sampson said the projections are admittedly low. He is not concerned with that at this point. He just wants to ensure that these services are being offered, so customers know they’re available.

I have heard figures during ADT investment calls that their new interactive services PULSE offering has an adoption rate north of 25 percent. 

And during a different panel discussion I moderated at ESX “The New Competitive Landscape: Telcos, Cable Companies and Beyond” one of the panelists, Joe Nuccio, CEO of ASG shared an interesting metric.

At ASG, from May 12, 2011 to May 11, 2012, 56 percent of new residential sales opted for “enhanced services.”

Of course, we’re talking about resi and small business sales here, but this trend is applicable to larger commercial and enterprise systems as well.

American Alarm and other SNA companies, and ASG both do a lot of large commercial/government systems, and those customers want mobile apps, Sampson, Carter and Nuccio said.

At the PSA-TEC conference in May, Jim Henry of Henry Brothers/Kratos held up his mobile phone and said: “We’re going to see more changes in the next 18 months in this industry than we’ve seen in the last 10 years.”

ADT putting 4,000 iPads in hands of its sales reps

Company says the wireless devices are ‘the future of sales’
 - 
03/14/2012

BOCA RATON, Fla.—ADT started providing its sales reps with iPads a few months ago, and has found the wireless devices so useful in boosting sales that it plans to put them in the hands of all its approximately 4,000 reps by the end of 2012, according to Joe O’Connell, VP of residential sales ADT North America.

Tyco's Breen talks about new entrants, PULSE, ADT spin-off

 - 
Tuesday, January 31, 2012

There were some interesting tidbits on today’s Tyco earnings call—about earnings of course, but also about new cable/telco entrants into the security industry, stats on ADT’s PULSE offering, and a progress report on the conglomerate's split into three, separate, publicly traded companies.

On the new entrants: In response to a question about how/if new cable/telco entrants into the security industry is affecting ADT, Tyco CEO Ed Breen said: “We track every market we’re in very closely, and we know where the cable guys are and where we’re competing with them [and the metrics in those markets where we have cable/telco competitors] are there’s no difference in those markets compared to any other markets.”
Breen said he feels “very good about our competitive position.” He said that the question of partnerships is a “question for the future” one that ADT will look into “if that opportunity makes sense.”

He didn’t mention that ADT is in fact, already partnering with Frontier Communications in New York.  Frontier Communications—which calls itself the nation’s largest provider of communications services focused on rural America, offering Broadband, Phone, Satellite television, wireless Internet data access, in 27 states. It has 15,200 employees—Frontier gave security a go four years ago, but then decided it wanted to partner with big nationals. It’s now partnering with Pro1 in Pennsylvania and ADT in New York.

Breen shared some stats on the PULSE product. ADT currently has 105,000 PULSE units in field. All of those have been sold by ADT’s internal sales force. The average monthly revenue for those units is $50, which is a nice bump from legacy ADT accounts which average $36 and the Brink’s/Broadview legacy accounts which average $33 per month.

The ADT dealer base has been in training for months and will begin to sell the PULSE product at the end of the current quarter (Q2). When ADT first started selling Pulse, the take rate was 14 percent, last quarter it was 23 percent and this most recent quarter it was 28 percent, Breen said. A 30-percnet take rate is the goal, he said “and we’re nicely on our way.” In addition, he said it’s “clearly a stickier account.”

Breen said the separation of Tyco into three separate companies is progressing, with most of the work centered on finance and legal considerations.

In this, the first quarter of 2012, Tyco finished reorganizing its reporting segments to align with its reporting and management structure. Breen said the company is “nearing completion in filling out he management teams and boards of directors for the three companies,” though no new personnel announcements other than the CEOs of the three companies (George Oliver, Commercial Fire and Security; Naren Gursahaney, ADT North America Residential; and Patrick Decker, Flow Control) have been publicly announced.

Tyco has filed its tax ruling requests, is getting ready to talk to rating agencies in Feburary (so is holding tight to its $1b cash reserve right now.)

In late March the company will file important statements: From 10s for the the spincos—ADT North amercia Resi and Flow Control, as well as the preliminary proxy statement –which will include pro forma info on the Commercial Fire and Security Company—which by the way, is losing the ADT name.

Breen pointed out that it still has the right to the Tyco and SimplexGrinnell brands and said that this company’s commercial customers know who they’re working with, so the loss of the ADT name for the commercial company, he seemed to imply, is not a big concern.

Oh, yes, and earnings:  Q1 revenue was $4.2b, which is down from the same time period one year ago when it was $4.3b. Its operating income was up—at $549m compared to $495m one year ago. Likewise, its operating margin was 13 percent, up from 11.3 percent a year ago. For the security segment, from the release: "Revenue of $2.2 billion increased 2% in the quarter with organic revenue growth of 3%. Recurring revenue grew 4% organically with growth in all geographic regions. Non-recurring revenue grew 1% with strong growth in Asia Pacific and Latin America partially offset by modest declines in the North America and EMEA regions. Operating income was $339 million and the operating margin was 15.7%. Special items of $36 million primarily consisted of separation-related impairment and restructuring charges. Operating income before special items was $375 million and the operating margin improved 70 basis points to 17.4%. The increase in operating margin resulted from faster growth in ADT's higher margin recurring revenue business and the continued benefit of restructuring and cost reduction activities."

And for the fire segment" "Revenue of $1.1 billion increased 3% in the quarter with organic revenue growth of 2%. Organic revenue growth of 8% in fire products and 2% in service partially was offset by a 5% organic revenue decline in systems installation due to continued softness in the non-residential construction market. Excluding the impact of foreign currency, orders increased 6% year-over-year and backlog increased 4% to $1.2 billion on a quarter sequential basis. Operating income was $144 million and the operating margin was 12.7%. Operating income before special items was $147 million and the operating margin was 13.0%. The 140 basis point margin improvement was driven by increased volume in products and a higher mix of service revenue as well as the continued benefit of cost-containment and restructuring actions."

Tyco looks to acquire Visonic

Visonic products align with ADT's interactive service Pulse
 - 
06/21/2011

BOCA RATON, Fla.—Tyco International, parent company of ADT, is in talks to acquire security product manufacturer Visonic, which is based in Tel Aviv, Israel.
“I can confirm that we’re in discussion with Visonic and that may or may not lead to definitive transaction,” Tyco spokesman Paul FitzHenry told Security Systems News on June 21.