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PERS company valuations predicted to rise

Epstein: Look for more PE activity in PERS market
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09/25/2013

PARK CITY, Utah—Fresh off moderating a PERS Summit panel, Barry Epstein, president of Dallas-based Vertex Capital, expects the PERS acquisition market to heat up as valuations climb.

PERS: What we know, what we don't

 - 
Wednesday, September 18, 2013

The projected expansion of the PERS market will be fueled by several realities playing in its favor. First and foremost, the demographics, highlighted by an aging baby boomer population, are compatible with growth in the PERS space. Similarly, PERS devices make seniors better equipped to remain in their homes and possibly reap considerable cost savings. The market is relatively resilient. The technology is simple. One of the biggest barriers to entry may be tapping into the right marketing channel, Josh Garner, CEO of AvantGuard Monitoring Centers, told me in a conversation we had earlier this year on the state of the PERS industry. The marketing hurdle is not to be underestimated. But it also seems far less an obstacle than, say, mastering the technical ins and outs of a product truly difficult to integrate or install.

These are all PERS-relevant realities of which the industry already has a fairy sound understanding. While much is known, many questions still linger with respect to the future of the market. That much became clear in a recent conversation with Barry Epstein, president of Dallas-based Vertex Capital.

One question with many ramifications for the market: what will reduce the annual attrition rates for PERS devices? Will it simply come down to a broader (and younger) customer demographic? Metrics are far from perfect, and the market is still green from an acquisition standpoint, but Epstein says the attrition rate for PERS devices hovers somewhere between 24 and 36 percent. Even at the lower end of that spectrum, these rates are not conducive to huge RMR value, and they could make private equity firms leery about getting involved, at least right now. A huge ancillary question to the one posed above will be what kind of innovations, on either the dealer or manufacturer end, can companies make to reduce these less than sterling rates.

Another question: Can smaller alarm companies do PERS? Or is the market going to remain the province of larger dealers or wholesale monitoring companies who can afford to support a PERS-only division? To what extent will traditional alarm companies have a share in the space at all? Epstein, who recently moderated a panel at the PERS Summit in Park City, Utah, said the conference naturally featured an abundance of PERS dealers, but only a small fraction of them had alarm accounts.  

The development of this market will be worth watching closely. When will the acquisition tipping point occur? What will be the force behind it? What factors, as yet undeveloped, stand to drive the market’s upward trajectory? And what about mobile PERS units?

In a broad sense, we're mostly sure where the PERS industry is going. But regarding specifics, questions abound.

Customizing PERS to specific health needs

Essence USA president says new PERS system has many options, can function in large radius, monitor an individual’s temperature and routine
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09/11/2013

HOBOKEN, N.J.—Essence USA, a manufacturer and developer of security systems and monitoring and health care solutions that is based here, has launched its third-generation PERS product—the EverGuard-Care, a wireless home health monitoring system.

Moon Security to enhance PERS division

The unit, dubbed Moon Medical Alert, will be launched within 'next month and a half'
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08/14/2013

PASCO, Wash.—Moon Security Services, a full-service security company with accounts in several states in the Northwest, plans to ramp up its PERS division in the coming months, Mike Miller, vice president of the company, told Security Systems News.

Fired AlarmForce CEO fighting his ouster

Joel Matlin, who founded the company, says he has a legal strategy to remove board members who forced him out
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08/07/2013

TORONTO—The recently ousted CEO of AlarmForce Industries, one of Canada’s largest security companies, said he’s planning a legal strategy designed to replace the board members who fired him.

UCC appoints former CVS security czar to lead business development

Hired to help grow the company’s dealer base, James Beaty will also lead the company’s PERS and telehealth projects
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07/31/2013

SAN ANTONIO—United Central Control, a wholesale monitoring company based here, has hired James Beaty, formerly the general manager of central station operations at pharmacy giant CVS, to lead its business development initiatives.

SecuraTrac partners with MAS

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06/17/2013

LOS ANGELES—SecuraTrac, a provider of mobile health and safety solutions, recently announced an agreement to integrate its mobile health platform with MAS’ security platform.

PERS Summit to keep pace with mobile technology, telehealth

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06/10/2013

PARK CITY, Utah—The second annual PERS Summit will reflect changes that are attracting more alarm dealers to this growing market for RMR, including advances in technology that are making personal health management increasingly mobile.

Life Alert sues Connect America, LifeWatch USA

PERS provider alleges trademark infringement, role in fraudulent telemarketing
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06/05/2013

LOS ANGELES—Life Alert, a leading provider of personal emergency response systems, has filed suit against competitors Connect America and LifeWatch USA, alleging they have been impersonating Life Alert through fraudulent “robo-calls” and other telemarketing to obtain new customers.

SS&Si launches new reseller program for PERS dealers

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06/04/2013

DELTONA, Fla.—SS&Si, a dealer network comprised of small and midsized alarm companies, has announced that it plans to launch a new affiliate program for resellers of PERS devices.

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