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Trey Alter

Dynamark CEO optimistic for new year

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Tuesday, January 17, 2017

HAGERSTOWN, Md.—Throughout the past year, Dynamark entered some new areas: it moved into a new 24,000 square-foot facility, launched a funding program for its dealers, and entered the mPERS space through working with Numera’s Libris device. Company CEO Trey Alter looks ahead at 2017 as the “year of improvement.”

“This year our theme is it’s all about service, both for Dynamark customers and helping our dealers provide better service to their customers. It’s easy to create accounts in this industry, but it’s hard to fulfill the expectations of the customer,” Alter told Security Systems News.

“It’s a more competitive marketplace than it’s ever been,” Alter said, pointing to the cablecos and DIY offerings. “[We’re] trying to help our dealers understand that it’s going to take more each and every year to both get new customers and keep the customers you have.”

The company grew by 36 percent in 2016, which is somewhat consistent with Dynamark’s previous growth according to Alter. He also said that dealers have been showing interest in the new funding programs since its release.

The company previously said that it is looking to acquire another central station, and Alter said it’s a “must do” for 2017. “We’re very focused on finding a second central station this year—whether it means opening a new location or purchasing an existing location—and adding it to Dynamark,” he said.

“I think, ideally, we’d like to see something more in the Western market; but, we would never overlook a quality central station,” Alter said. Purchasing an existing central, instead of building one, “gives us the chance to meet a bunch of new dealers, to roll out some new technology to them, and to just make more relationships.”

What is the company looking to improve on? “Helping dealers understand early warning signs of bad customer behavior.” Alter gave a couple of examples, “If your customer’s not arming their system, and has not done so in a month, they will cancel on you—earlier than you’d like them to—because it means they have not found value in the system.”

Alter continued, “If you are not talking to your customers about the new offerings, about the camera systems that are available today, about the ability to integrate home automation devices, someone else is going to take your customers.”

Dynamark gets $15m in funding

Line of credit will be put toward acquisitions and business expansion
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09/14/2016

HAGERSTOWN, Md.—Dynamark Monitoring, a wholesale central station based here, received a $15 million senior credit facility from Citizens Commercial Banking, a division of Citizens Bank.

Dynamark moves HQ

FAST Distribution collocated with Dynamark headquarters and monitoring center
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06/29/2016

HAGERSTOWN, Md.—Dynamark moved its headquarters into the same building as its monitoring center—a 28,000 square-foot space.

Dynamark enters mPERS

Trey Alter: Company will support dealers as they need
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06/22/2016

HAGERSTOWN, Md.—Dynamark has entered the mPERS space, working with Numera and the Libris device, and introduced a new mPERS program to its dealers.

How I Use My System: Trey Alter

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09/08/2015

Trey Alter, CEO of Dynamark, has been with the company since he was in high school. He is a Security Systems News “20 under 40,” Class of 2014. “I spent my early years just trying to learn all of the different aspects of the security business, from installing to selling to inventory control. I’ve had pretty much every position you can have in the security industry on my way to where I am today,” he said. Alter talked with SSN in July about the system he has at home.

Monitoring everything

‘The Internet of Things’ brings opportunities for non-traditional monitoring
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08/04/2014

“The Internet of Things,” the ever-increasing number of devices that are connected to the Internet, may represent a new frontier in monitoring. As the number of connected products rises, so do the revenue and service opportunities for security dealers to monitor those devices.

Centrals get social

Social media on the rise for many reasons
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07/30/2014

Social media may not be a major revenue generator at this point, but third-party monitoring stations are making more use of popular social media sites to reinforce traditional sales and marketing efforts, according to a group of executives from five well known third-party monitoring companies who spoke to Security Systems News for this report.

SSN poll takers favor national monitoring license

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05/12/2011

YARMOUTH, Maine—While there were strong opinions on both sides, a recent unofficial poll conducted by Security Systems News showed a clear majority of respondents favored national licensing.

Dynamark returns with new monitoring center

$130K in government grants helps pay for cost
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02/24/2011

HAGERSTOWN, Md.—Dynamark Security Centers, a well-known name in the security industry whose monitoring aspect disappeared through a series of acquisitions several years ago, is ready to make a monitoring comeback with a new central station slated to open here by the end of summer.