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Alarm Capital Alliance

'20 under 40' 2013 - Elizabeth Blair


Elizabeth Blair, 34
Director of legal and dealer relations, Alarm Capital Alliance
Media, Pa.

Your RMR on steroids

Pump up growth by adding what’s hot, experts say, and also by focusing on what might not be

YARMOUTH, Maine—Home automation and interactive services get most of the headlines when it comes to generating additional RMR, but alarm companies may be leaving money in the field if they’re overlooking more basic opportunities, experts told participants at a recent ESX webinar.

ACA/My Alarm Center adds CFO to help handle growth

With about $4.5 million in RMR and plans for expansion in 2013, company hires finance veteran Scott Peterson

MEDIA, Pa., and NEWTOWN SQUARE, Pa.—Alarm Capital Alliance, which also does business as My Alarm Center, is growing so much that it has created a CFO position and hired industry finance veteran Scott Peterson for the job.

ACA acquires in Alabama

Wednesday, August 15, 2012

Smooth. That’s how Alarm Capital Alliance described a recent transaction that added more than 1,000 accounts to its existing account base in Alabama.

ACA, a Media, Pa.-based independently-owned company that acquires and manages security alarm contracts, acquired the accounts through an asset purchase transaction with Ultimate Security of Scottboro, Ala., according to a news release issued last week.

Ultimate Security will stay in business and continue to service ACA customers, according to the Aug. 7 release.

In the release, Kelly Bond, VP of sales and marketing for ACA, remarked, “This was one of the smoothest transactions that we’ve entered into.”

Ultimate President Richie Burns said in a prepared statement that this is a “tremendous transaction that allows us to remain in business, continue to sell accounts and provide service for all of our friends and customers.”

Bond said, “Richie has a great staff and quality accounts, and we’re looking forward to a prosperous relationship.”

Terms were not disclosed. Ron Davis, of Davis Mergers and Acquisitions Group, represented the seller.

Change from ‘protection to connection’ driving values

But RMR, well-managed costs and low attrition remain ‘key metrics’ for success, a panel at ESX says

NASHVILLE—Connected services are changing the industry and creating new business opportunities but are also posing some challenges, such as enticing telecom and cableco players into the market, a panel of industry experts said at the Electronic Security Expo here last week.

'20 under 40' 2012 - Anastasia Bottos


Anastasia Bottos, 30
Executive VP of business development and acquisitions
Alarm Capital Alliance
Media, Pa.

How did you get into the security industry?

ACA has new PE partner

Alarm company seals deal with Norwest Venture

MEDIA, Pa.—Alarm Capital Alliance, a national alarm company with $3.7 million in RMR, has a new financial partner, Norwest Venture Partners, which manages $3.7 billion in capital, Amy Kothari, CEO of Alarm Capital Alliance, told Security Systems News.

Women in security and your business

Wednesday, March 21, 2012

I hope you’ll make room on your ISC West calendars to attend the second annual Women’s Security Council educational session focusing on networking and career advancement for women in the security industry, which will be moderated by yours truly.

The session will take place on the first day of the show, Wednesday, March 28, 2012, from 12:45pm-1:45pm in rooms 206-207.

What can your business do to hire and retain highly qualified women?

This is one of the topics the panelists will address. And we've got three awesome security industry executives on the panel: Kelly Bonds, Senior Vice President of Sales & Marketing, Alarm Capital Alliance, Media, Pa.; Renae Leary, Senior Director, ADT Global Accounts, Boca Raton, Fla.; and Juliette Gustavsson, Head of Corporate Marketing at Milestone Systems in Copenhagen.

Kelly is responsible for increasing sales through acquisitions and driving the overall marketing and business-to-business development strategy. Renae has more than 15 years of managerial experience in strategic sales and marketing, with eight years of global responsibility. Juliette oversees brand and marketing initiatives, and is responsible for the Milestone Systems website, video, graphics and collateral teams.

Panelists will share tips, tactics, and resources with the audience and participate in a question and answer session.

And speaking of the WSC, make sure to stop by the WSC cocktail reception at the Pinot Brasserie at the Venetian on Tuesday night, March 27, between 6 and 9. Winners of the first annual WSC Women of the Year awards will be announced.

Questions about the WSC? Email Rhianna Daniels at

Alarm Capital Alliance: 2011 year of growth

The company says its ‘unique business model’ has fueled an RMR increase and acquisitions of about $1 million

MEDIA, Pa.—Alarm Capital Alliance, an independently owned company based here that acquires and manages security alarm contracts, recently announced it has made acquisitions of about $1 million during 2011, and expects its RMR will be more than $3.7 million by the end of the year.