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Dynamark creates new funding program

Wednesday, September 21, 2016

HAGERSTOWN, Md.—Dynamark announced in late September a new funding program for its alarm dealers, allowing dealers to get loans for their accounts.

Hank Groff, senior VP of sales and business development for Dynamark, told Security Systems News that the funding program is a new approach for the company. “It really is fulfilling a demand by security companies across the country of providing a financial solution for them to continue to be independent and working with a central station that provides them financial solutions,” he said.

The program will have two options, Groff explained. The first is its Account Loan Program, where a dealer will get a loan for each account they bring online. The second is the Credit Line Program, allowing dealers access to a line of credit.

“The first option is best utilized for someone who is either a start up, and doesn't have the reoccurring monthly revenue, or who has been a long-time security dealer, selling their paper through a funding program,” Groff said.

Dynamark is partnering with two financial institutions to provide the funding, Groff said.

Alongside this option, the company will also continue to buy accounts directly from dealers, it said in the announcement.

The option to sell accounts to Dynamark benefits dealers in the program, according to Groff. “The benefit is, if down the road they ever choose to sell any of these accounts, because they’re already with us … they can present the portfolio to us or any percentage [of their portfolio], we can look at it—we already know that it’s being monitored with us—and we can make an easy transaction.”

Before joining the program, dealers can get a consultation from one of Dynamark’s regional managers, without any commitment, the company said.

SecurityTrax increases integrations

Company has been gaining momentum since its 2015 acquisition by

TYSONS, Va.—SecurityTrax, a cloud-based CRM offering from, integrated with four new monitoring centers recently.

Dynamark moves HQ

FAST Distribution collocated with Dynamark headquarters and monitoring center

HAGERSTOWN, Md.—Dynamark moved its headquarters into the same building as its monitoring center—a 28,000 square-foot space.

Dynamark enters mPERS

Trey Alter: Company will support dealers as they need

HAGERSTOWN, Md.—Dynamark has entered the mPERS space, working with Numera and the Libris device, and introduced a new mPERS program to its dealers.

Dynamark starts Partner Council

Council discussed partner incentives like competitions for vacations

HAGERSTOWN, Md.—Dynamark has a new way to communicate with its partners, a recently created partner council, which will meet regularly to give the company feedback.

Five Questions: Rich Cowan


Rich Cowan is Dynamark’s new director of sales for the western U.S., “basically, everything west of Texas,” as he described it. “My job is to introduce Dynamark to the western United States,” he said, a territory where the company is less prevalent. Prior to this role, he worked for COPS Monitoring for 12 years. Security Systems News caught up with Cowan, based out of Gilbert, Ariz., and asked him five questions.

Dynamark sets sights on Southwest

Groff: Dyanmark eyeing central stations in Texas, New Mexico, So Cal or Nevada

HAGERSTOWN, Md.—Dynamark, an established East Coast monitoring center, plans to go west in 2016, Hank Groff, Dynamark’s senior vice president of sales and business development, told Security Systems News.

How I Use My System: Trey Alter


Trey Alter, CEO of Dynamark, has been with the company since he was in high school. He is a Security Systems News “20 under 40,” Class of 2014. “I spent my early years just trying to learn all of the different aspects of the security business, from installing to selling to inventory control. I’ve had pretty much every position you can have in the security industry on my way to where I am today,” he said. Alter talked with SSN in July about the system he has at home.

ISC West 2015—The daily monitoring report

Monday, April 13, 2015

Friday, Day 3

The last day, like the first, started off with a great meeting at the media stage. This time I met George De Marco, ESX chair, and talked about how the different ways booths look to bring in visitors, everything from booth design to attractions. 

Then I headed into the show floor for a meeting with Cliff Dice, company president and CEO, and Carol Enman, Dice SVP for strategic business. We talked a lot about the reception of Dice's cloud-hosted central monitoring software platform, now UL certified. "I actually thought there would be more resistance to it when we came out with it," Dice said, pleased with the positive reactions he's heard at the show.

Just after noon, outside the show floor, I did a video interview with Darryl Bray, sales manager for Security Central. We talked about the company's upcoming CSAA Five Diamond certification and increasing sales efforts.

I then went back in to the show to visit EMERgency 24's booth to hear about the partnership with BluePoint. I met with Patrick Devereaux, SVP of EMERgency 24; John Shales, partner at BluePoint; John McNutt, partner and CEO at BluePoint; and Terri Douglas, co-founder and principal at Catapult public relations firm.

My final meeting of this year's ISC West was with Larry Folsom, president of I-View Now, who told me about the company's latest integration with Honeywell's Total Connect.

I thought it was a great show. I look forward to hearing more from the people I met with, and seeing them at future shows.

Thursday, Day 2

Helping out at the Security 5k in Sunset Park was certainly not a bad way to start the day. It was sunny, with very little wind—all around a great day to get out for fresh air and a walk or run. On the ride back, I met Kevin G. Clark, global communications & PR for Genetec who was kind enough to point out some of Las Vegas' notable buildings along the strip for this new-comer.

One of the things I liked hearing from central stations at this show is what makes each of them stand out. My first show floor meeting of the day was with Acadian Monitoring Services, where I met with Jason Caldwell, national sales representative, Tim Newman, business development, and Kristin Hebert, security operations manager. "Where we really differentiate [ourselves] is our special focus on video monitoring and medical monitoring," Caldwell told me. The company also operates the second largest AES network in the country, according to Caldwell, which has seen a bit of growth lately. "We're seeing a lot of growth on that network now," with upwards of a thousand customer radios added recently, he said.

From there I went over to IDIS, one of the top 10 biggest booths at the show this year, to hear about what the company was doing with all the space. Right away, I met Benjamin Bryant, IDIS public relations consultant and Tara Farley, IDIS marketing and PR consultant. While at the booth, I was able to talk with a couple of people from 4sight imaging, one of IDIS' partners. Brook Jackson, managing director for 4Sight, and Marcus Boden, business development director,  talked with me about 4Sight's license plate recognition and gave me a demo. I also met with Young-Dal Kim, company CEO. 

Jens Kolind is the VP of external partnerships at Innovative Business Software. We spoke a couple of months back about SBN Cloud, the first UL-listed cloud-hosted monitoring automation platform. It was great to meet him and amazing to see what a UL central station could look like with SBN Cloud, below.

I met Kevin Helmig, president and CTO for Centra-Larm, and Scott Mailhot, VP of operations, not too long ago, but it was good to see them again and their first ISC West booth.

I circled back to the IDIS booth a little later, to talk with Keith Drummond, senior director of sales for IDIS America. He told that this event really signals the company's entrance to the American market, a key step in becoming a global company. While this regional launch was preceded by two others, UK and Middle East launches, the American extension of IDIS was planned before the first step outside of the company's native Asia region. Launching in America was a very strategic process, according to Drummond. "The one thing I'm letting people know is that we are here to stay." I got a chance to meet IDIS America president Andrew Myung on this second trip to the booth.

I briefly met Brett Springall, Security Central's CEO, at the media booth. He mentioned that the company has been increasing its sales team lately.

After that, I met with a.p.i. Monitoring's Lewis Jacobson, the company's director of dealer sales. He told me that a big thing for the company at this show is the release of their partnership with Numera's mPERS.

Monitronics' Bruce Mungiguerra, the VP of operations, told me that the company is moving to a new facility, 165,000 square feet large. This will be the consolidation of three different Monitronics buildings in the Dallas area under one roof. The new building will be three stories, which makes more sense for a central station than the current building's six floors. The new building is on a lake, with walking trails in the surrounding area, and two gym facilities. This will create "a campus environment that our employees can be proud of," he said.

One of the biggest things I heard about when talking with COPS Monitoring, is that the company is expanding in both staff and technology. In terms of staff, it is adding 30 dispatcher stations at its Florida center, with similar expansions planned for COPS' Tennessee and Arizona facilities, Jim McMullen, president and COO said. In technology, the company is upgrading its capacity to be able to handle as many as 3.4 million accounts. 

"We've been talking a lot about the econtract app" at the show, Michael Zydor, Affiliated Monitoring's managing director, said. Apps were the big thing this year, with a new end-user app, which takes functions from the company's previous end-user app and puts it into a newly made format, made much "simpler," according to Zydor.

Next, I met with Steven Schmit at UL to talk about new standards under the new version of UL827, published last Fall. Central stations will now need more redundancy and capablities and cybersecurity measures. This is the first time Cybersecurity has been directly involved in requirements, Schmit said. "Now with that in the standard we're going to have conversations about [central stations'] network security, how they keep their customers' data secure." The current plan is for these standards to be required by late 2016. I also met with Neil Lakomiak, director of business development and innovation, at the UL booth. Lakomiak and I talked about some of the other technologies that could see standards with UL, such as mPERS.

My final floor meeting was guided by Tiffany Coles, marketing manager for Bold Technologies. I started by talking with her and Chuck Speck, company president about the next version of its Manitou platform, Neo. From there, Tiffany and I walked over to White Rabbit's booth, where I met Rod Coles, White Rabbit's CEO, as well as Toby Prescott, White Rabbit's product engineer, and saw a demonstration of their products which are designed to lead DIY and home automation back to the central station.

After leaving the show floor, I attended Dynamark's party, held in the renaissance suite in the venetian—quite a view from the 36th floor. There, I met Trey Alter, president and CEO, and Hank Groff, senior VP of marketing and business development.

My final event for the day was to have dinner with Galaxy Control Systems at Carnevino in the Palazzo. It was nice to meet Rick Caruthers, company VP, and Luke Krawec, account executive with LRG Markerting. 


Wednesday, Day 1

As I've mentioned in previous blogs, this is my first ISC West show. Day 1 of the show went pretty well, from start to finish, I thought. I got the chance to finally meet some people in person whom I've talked to via phone about multiple times, like Christopher Denniston of Rapid Response and David Smith of COPS.

My day started with the "Meet the Editors" event at the media stage outside the show floor. Here I briefly met Jim McMullen, president and COO of COPS Monitoring. I also met two members of the CheckVideo team: Nik Gagvani, president and GM, and Ed Troha, director of marketing.

My first meeting on the show floor was with Christopher Denniston and Dan Gelinas of Rapid Response. Unlike every other person listed in this day's blog entry, Gelinas is one person I had met before, at Security Systems News' office in Yarmouth, Maine. I had a question on my mind for a couple of months; what is Rapid Response referring to in he company's ad which states that on "everything changes" on 4.15.15, today. When I met with Christopher Denniston, he told me that it referred to the company's new mobile apps for monitoring one or multiple PERS, updates on existing dealer and customer apps, as well as the increased redundancy in the company's relatively new California facility. The facility will be able to handle the company's entire account load at one time, he said.

All American's patriotic booth was the site of my second visit. The company decided to use ISC West 2015 to launch its My View brand of cameras specifically for its dealers. Bob Keefe, the company's president, told me that the company has spent a while testing the cameras. "We've been testing it with our sister company (EMG Alarm, a Florida-based installer), making sure the product was as good as we hoped it would be before we sold it to our dealers," Keefe said. I also met with Rob Keefe, company VP, and Tammy Zappa. Zappa said Bob Keefe is "constantly" looking for new items to offer dealers.

MKS's booth really represented part of its 30th anniversary changes, with the whole staff dressed in the company's new color scheme of orange and grey. I met with Bailey Bhogal, MKS' marketing specialist, Joe Ligouri, the CFO and COO, and Victoria Ferro, president. The company was recently awarded at the show. Ferro was named one of the 10 WSC Women of the Year on Tuesday. 

My last show floor meeting was with Alarm Monitoring Service, where I got the chance to meet Rick Jolet and Dera De Roche, the co-owners, as well as Bob Gates the company's VP of sales. Jolet is also the CEO, and Dera is the CFO. They talked to me about a few of the things that make their monitoring center unique. One thing that Dera pointed out was that the company has an answering service for its customers.

My evening was quite busy. After leaving the show floor, I went to Affiliated's cocktail reception in the lovely Lavo, in the Palazzo. Here I got a chance to meet Daniel Oppenheim, the company's vice president, Michael Zydor, the managing director, and Stanley Oppenheim, president of DGA Security.

From there, I went to the Bellagio's Hyde lounge for National Monitoring Center's annual event. I met with Michael Schubert, the president, Woodie Andrawos, the executive vice president, and Sharon Elder, NMC's vice president of sales. During my time at the event, I was lucky enough to catch the Bellagio's fountain show.

My final event for the evening, and Day 1, was COPS Monitoring's third annual "bonanza" at Gilley's in Treasure Island. Amidst good food, live music, and a bull-riding competition, I met Donavan Maden, the company's executive vice president, and David Smith, COPS' director of marketing.

Now I'm preparing for tomorrow's Security 5k!


Tuesday, before the show

After landing, my first meeting of the week was with Mike Bodnar, president of Security Partners, at the new facility—the next installment of On Location: Central Station. The station is brand new, having officially opened on Monday. There was certainly a "new" look to it, especially with slideshows of photos taken before and after the renovations. It was really interesting to hear from Bob Schott, Security Partners' director of information technologies, about items carried over from the buildings previous use as a government data center. I also met John McCann, who talked with me about the new line of exclusive Mace-brand products that Security Partners' dealers will be offering, among which is a diesel tank monitor. 

From there I attended Altronix's dinner, held at the DB Brasserie in the Venetian. Alan Forman, Altronix president, presented on the latest products from the company, including technology to monitor power supply. I also enjoyed meeting and talking to Kirby Han, Altronix Art Director and Rodney Thayer, a consultant with Smithee, Spelvin, Agnew & Splinge.

Prior to leaving

I'll be updating this page every day this week to stay current on my adventures at this year's ISC West. This is my first security trade show, and I'm looking forward to it. To hear about the future plans of central stations and monitoring companies, be sure to check back in!

Dynamark offers sign-on bonus

Amounts of up to $25,000

HAGERSTOWN, Md.—Dynamark, a third party monitoring center based here, on April 1 started an up-to-$25,000 incentive for dealers to transfer their accounts to Dynamark.