Subscribe to RSS - Dynamark

Dynamark

Dynamark buys second monitoring center

Company acquired Buckeye Protective Services, based in Ohio
 - 
10/04/2017

HAGERSTOWN, Md.—Dynamark Security Centers in late September announced its purchase of Buckeye Protective Services, in Canton, Ohio, as a redundant central station to its monitoring center based here.

Dynamark CEO optimistic for new year

 - 
Tuesday, January 17, 2017

HAGERSTOWN, Md.—Throughout the past year, Dynamark entered some new areas: it moved into a new 24,000 square-foot facility, launched a funding program for its dealers, and entered the mPERS space through working with Numera’s Libris device. Company CEO Trey Alter looks ahead at 2017 as the “year of improvement.”

“This year our theme is it’s all about service, both for Dynamark customers and helping our dealers provide better service to their customers. It’s easy to create accounts in this industry, but it’s hard to fulfill the expectations of the customer,” Alter told Security Systems News.

“It’s a more competitive marketplace than it’s ever been,” Alter said, pointing to the cablecos and DIY offerings. “[We’re] trying to help our dealers understand that it’s going to take more each and every year to both get new customers and keep the customers you have.”

The company grew by 36 percent in 2016, which is somewhat consistent with Dynamark’s previous growth according to Alter. He also said that dealers have been showing interest in the new funding programs since its release.

The company previously said that it is looking to acquire another central station, and Alter said it’s a “must do” for 2017. “We’re very focused on finding a second central station this year—whether it means opening a new location or purchasing an existing location—and adding it to Dynamark,” he said.

“I think, ideally, we’d like to see something more in the Western market; but, we would never overlook a quality central station,” Alter said. Purchasing an existing central, instead of building one, “gives us the chance to meet a bunch of new dealers, to roll out some new technology to them, and to just make more relationships.”

What is the company looking to improve on? “Helping dealers understand early warning signs of bad customer behavior.” Alter gave a couple of examples, “If your customer’s not arming their system, and has not done so in a month, they will cancel on you—earlier than you’d like them to—because it means they have not found value in the system.”

Alter continued, “If you are not talking to your customers about the new offerings, about the camera systems that are available today, about the ability to integrate home automation devices, someone else is going to take your customers.”

Dynamark creates new funding program

 - 
Wednesday, September 21, 2016

HAGERSTOWN, Md.—Dynamark announced in late September a new funding program for its alarm dealers, allowing dealers to get loans for their accounts.

Hank Groff, senior VP of sales and business development for Dynamark, told Security Systems News that the funding program is a new approach for the company. “It really is fulfilling a demand by security companies across the country of providing a financial solution for them to continue to be independent and working with a central station that provides them financial solutions,” he said.

The program will have two options, Groff explained. The first is its Account Loan Program, where a dealer will get a loan for each account they bring online. The second is the Credit Line Program, allowing dealers access to a line of credit.

“The first option is best utilized for someone who is either a start up, and doesn't have the reoccurring monthly revenue, or who has been a long-time security dealer, selling their paper through a funding program,” Groff said.

Dynamark is partnering with two financial institutions to provide the funding, Groff said.

Alongside this option, the company will also continue to buy accounts directly from dealers, it said in the announcement.

The option to sell accounts to Dynamark benefits dealers in the program, according to Groff. “The benefit is, if down the road they ever choose to sell any of these accounts, because they’re already with us … they can present the portfolio to us or any percentage [of their portfolio], we can look at it—we already know that it’s being monitored with us—and we can make an easy transaction.”

Before joining the program, dealers can get a consultation from one of Dynamark’s regional managers, without any commitment, the company said.

SecurityTrax increases integrations

Company has been gaining momentum since its 2015 acquisition by Alarm.com
 - 
08/31/2016

TYSONS, Va.—SecurityTrax, a cloud-based CRM offering from Alarm.com, integrated with four new monitoring centers recently.

Dynamark moves HQ

FAST Distribution collocated with Dynamark headquarters and monitoring center
 - 
06/29/2016

HAGERSTOWN, Md.—Dynamark moved its headquarters into the same building as its monitoring center—a 28,000 square-foot space.

Dynamark enters mPERS

Trey Alter: Company will support dealers as they need
 - 
06/22/2016

HAGERSTOWN, Md.—Dynamark has entered the mPERS space, working with Numera and the Libris device, and introduced a new mPERS program to its dealers.

Dynamark starts Partner Council

Council discussed partner incentives like competitions for vacations
 - 
05/04/2016

HAGERSTOWN, Md.—Dynamark has a new way to communicate with its partners, a recently created partner council, which will meet regularly to give the company feedback.

Five Questions: Rich Cowan

 - 
03/04/2016

Rich Cowan is Dynamark’s new director of sales for the western U.S., “basically, everything west of Texas,” as he described it. “My job is to introduce Dynamark to the western United States,” he said, a territory where the company is less prevalent. Prior to this role, he worked for COPS Monitoring for 12 years. Security Systems News caught up with Cowan, based out of Gilbert, Ariz., and asked him five questions.

Dynamark sets sights on Southwest

Groff: Dyanmark eyeing central stations in Texas, New Mexico, So Cal or Nevada
 - 
01/06/2016

HAGERSTOWN, Md.—Dynamark, an established East Coast monitoring center, plans to go west in 2016, Hank Groff, Dynamark’s senior vice president of sales and business development, told Security Systems News.

How I Use My System: Trey Alter

 - 
09/08/2015

Trey Alter, CEO of Dynamark, has been with the company since he was in high school. He is a Security Systems News “20 under 40,” Class of 2014. “I spent my early years just trying to learn all of the different aspects of the security business, from installing to selling to inventory control. I’ve had pretty much every position you can have in the security industry on my way to where I am today,” he said. Alter talked with SSN in July about the system he has at home.

Pages