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Jeremy Bates

ABCO Security announces rebrand

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Wednesday, September 12, 2018

Earlier this year, Bates Security, headquartered in Lexington, Ky., acquired ABCO Security, which is based in Eastern Kentucky. Now, ABCO Security is refreshing its brand with the same name. Jeremy Bates, company president, talked with Security Systems News about the rebrand and what it means for both companies.

“The whole … intent was to keep ABCO as its own separate business down there—support them as much as we could from the corporate office, but we wanted to maintain their brand in that area. They’re very well know, very well respected. I’ve known them for years,” Bates said.

“The integration of their company into Bates Security has been great,” he continued, citing instances where the companies will help by servicing each other’s accounts when needed.

The ABCO Security logo was recognizable for having “ABCO” in red, with “Security” below that in black, Bates said. In the brand refresh, both of these elements remain, but with a slight change to the font and putting the name in a yellow octagon, it shares elements of Bates Security’s logo design.

Another element unchanged in the refresh is the company’s tagline: “People who know, trust ABCO.”

Rolling out the new yellow octagon yard signs with all ABCO customers serves a dual purpose. “It just stands out a whole lot more, which is good for us for advertising, but it’s also good for the customer as far as letting people know that they’ve got a top-notch security company protecting them,” Bates said.

The brand refresh also included changing the company’s website, vehicles, graphics, communication and correspondence, “giving ABCO a very consistent look. So, it’s more impactful to where people are noticing us more.”

The company has also started TV, radio and billboard advertising to reinforce the new appearance.

Bates said that the brand refresh “shows our dedication to ABCO security. It shows to the employees that we’re serious about investing in the company to make it successful. It shows the customers that we are investing in the company to maintain the level of service that they are accustomed to. And, it shows to the community that we are investing in ABCO because we want to maintain and grow its reputation and its success in the community.”

The brand refresh was unveiled at a ribbon cutting ceremony on Aug. 13.

Bates Security acquires ABCO Security

First buy following $10m credit facility allows company to expand into Eastern Kentucky
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02/21/2018

LEXINGTON, Ky.—Bates Security, a commercial and residential security company based here with a branch in Florida, announced this week the recent acquisition of Eastern Kentucky-based ABCO Security from company founder Robert Welch. 

Bates Security and Sonitrol of Lexington secured $10m line of credit

Capital One provided the facility, which will help grow the company in Kentucky and Florida
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11/01/2017

LEXINGTON, Ky.—Capital One provided a five-year $10 million senior revolving line of credit to Bates Security and Sonitrol of Lexington, the financial institution announced yesterday.

Bates Security opens Florida branch

Kentucky company enters new geography
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09/28/2016

LEXINGTON, Ky.—Bates Security, an alarm company based here and focused on central and northern Kentucky, opened a new branch in Jacksonville, Fla.

How I Use My System: Jeremy Bates

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08/02/2016

Jeremy Bates has grown up in the industry, and now serves as the president of family-owned Bates Security/Sonitrol of Lexington. “I have done everything; started out [as] the weekend janitor, all the way up through customer service and sales, central station operator, admin-type work, and been running the company the last 10 or so years,” he said. Security Systems News got to talk with him in mid-June about his new system.

Bates Security considers border crossing

Company acquires 1,500 new accounts in acquisition
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11/24/2015

LEXINGTON, Ky.—Full-service provider Bates Security, based here, is looking to organic growth but moving outside of Kentucky also “is a natural option for us,” Jeremy Bates told Security Systems News.

Sonitrol names new dealer association president

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04/24/2014

FORT WORTH, Texas—Sonitrol, a provider of verified electronic security for homes, schools and businesses, has named Jeremy Bates, general manager of Sonitrol of Lexington, the new president of the Sonitrol National Dealers Association, according to a news release.

Bates Security’s new home fits its growth

The Lexington, Ky. company outgrew its old office because revenues and employees keep on increasing
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04/19/2013

LEXINGTON, KY.—Bates Security, based here, has grown so much in recent years that it had to move to a larger building. Now it’s holding a grand opening for its new location on April 25, and also celebrating the fact that business has increased steadily year after year despite the economic downturn.

Newly rebranded Bates Security acquires

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06/30/2011

LEXINGTON, Ky.—Bates Security, a Honeywell First Alert Professional Authorized Dealer based here, recently acquired Winchester Security in the nearby community of Winchester.