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Jay Stuck

SW24 honors vets and first responders at Brooklyn Nets games

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03/04/2014

NEW YORK—SecureWatch 24 is teaming up with its partner in the National Basketball Association, the Brooklyn Nets, to honor first responders and serving or retired armed forces veterans at the team’s home games, according to a news release from the company.

Monitor America earns UL listing

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07/30/2013

MOONACHIE, N.J.—Monitor America, a provider of security monitoring services technology, based here, has earned UL certification for meeting all required criteria, according to a company statement.

Monitor America’s dealer carrot: A year of free monitoring

Company opening new central station with 100-dealer promotion
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03/27/2013

MOONACHIE, N.J.—Monitor America, a new wholesale monitoring company specializing in advanced video services, is opening its facility here in April with an offer of one year of free monitoring for the first 100 dealers who sign up.

SW24 adds DIY to tap apartment market

Security provider will sell the systems at new Manhattan store and online
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02/20/2013

NEW YORK—Targeting what it sees as an underserved market—apartments, with more than 2 million in metropolitan New York alone—SecureWatch 24 is getting into do-it-yourself security and is opening a store near Rockefeller Center to sell the systems.

SW24 getting positive response to 'no long-term contracts'

New ad in metro New York generates spike in Internet traffic and calls, company says
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01/23/2013

NEW YORK—SecureWatch 24’s promotion of residential monitoring with no long-term contracts has raised eyebrows in the alarm industry, but consumer response has exceeded the company’s expectations since an ad launch on Jan. 2, according to Executive Vice President Jay Stuck.

Video 'big hook' for Monitor America

New central station getting down to business after serving as command post during Sandy
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12/05/2012

MOONACHIE, N.J.—Monitor America has moved into SecureWatch 24’s new Fusion Centre here, aiming to put itself ahead of the curve for what it believes is the future of the monitoring industry: video and managed services.

Monitor America debuts at ISC East

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Wednesday, November 28, 2012

SecureWatch 24’s new Fusion Centre in Moonachie, N.J., has a new tenant: Monitor America.

That’s the name of the company that will be operating the 25,000-square-foot central station at the facility, which served as an emergency command post for police and municipal officials after Hurricane Sandy.

Jay Stuck, chief marketing officer for Monitor America, said the company “brings together virtually all existing alarm and hosted video services available today, including video analytics, in one central point.”

Stuck said Monitor America is developing a third-party sales initiative and a traditional dealer program. It will all be anchored by the advanced technology at the Fusion Centre, with a 40-by-11-foot video display wall overlooking stadium-style seating for 36 operators.

“It looks like something NASA might put together—our dealer customers and integrators will be knocked out by it,” he said.

Monitor America is hosting a sneak preview of its new facility during ISC East and is expected to begin formal operations by the end of January.

After the storm: How did you cell carrier measure up?

It’s only been a month since Sandy, but officials are already deep into assessing its impact on everything from tunnel vulnerability to emergency communications. Part of the evaluation concerns cellular service, with FCC hearings set early next year on network performance during and after the storm.

Lou Fiore, chairman of the Alarm Industry Communications Committee, said the group plans to weigh in and is seeking comment on the following:

1) How alarm service was adversely affected by cellular carriers’ handling of the storm.
2) How cell carriers handled prioritizing restoration of service.
3) How cell carriers communicated with alarm companies about storm issues.
4) How any problems can be resolved.

Fiore said the issue will be discussed at the AICC’s Dec. 6 meeting and all comments are appreciated. Responses can be sent to Ltfiore@aol.com.
 

SW24’s ‘game-changer’: No long-term monitoring contracts

Company will handle residential intrusion with monthly agreements
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09/12/2012

NEW YORK—SecureWatch 24 is entering the residential intrusion market with what it calls a “blast from the past” for the security industry: no long-term monitoring contracts, with customers owning their equipment and paying up front to cover installation costs.

Getting to know the media can improve ROI

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Thursday, June 28, 2012

Erica Wood, co-owner and chief security officer of Dayton, Ohio-based American Fire & Security, said she kept getting turned down by a business newspaper in her community when she tried to get it to publish news about her company.

It wasn’t until she met with the publication’s editor that she found out the paper only wanted stories focused on business growth. Now Wood knows how to tailor press releases about her company to win the interest of that publication.

Talking to editors and reporters to find out what kinds of information they’re looking for was one of the tips offered during a panel discussion I moderated today at the ESX show in Nashville, titled “Maximize Your Media Relations ROI.”  The focus was on how to get favorable publicity to help market your company.

The session included lively discussion from audience members such as Wood, who shared their experiences and posed questions to the panel of public relations experts: Joseph Mitton, marketing coordinator, Select Security; Beth Welch, public relations manager, Honeywell Fire Systems; and Jay Stuck, chief marketing officer and VP, residential sales, Securewatch24.

Panel members offered a number of tips. Welch urged use of social media sites like Facebook and Linked In to get information out about company news and also make connections. And she said to make sure that media outlets correct any mistakes they make in writing about your company online, because those kinds of stories “last forever.”

Welch said that sometimes sending a compelling photo along with a press release can help catch a publication’s interest.

When it comes to deciding what’s newsworthy enough about a company to put in a press release, Stuck suggested to the audience that they ask themselves, “So what?” If they can’t answer that question, he said, it’s probably not news.

Among tips from Mitton, a former television journalist, was to work to establish friendly relationships with reporters and editors, making it easier to pitch them story ideas.

ESX recorded the session—something it’s doing for all the seminars offered here—so it will be available online. I hope you’ll find what we had to say rewarding for your company!

ESX 2012: Maximize your ROI—by talking to the likes of me!

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Monday, June 25, 2012

Want a tip? One of you best ways to market your company may just well be contacting me.

No, I don’t have an inflated ego. What I’m talking about is good old-fashioned publicity about your company that I and other members of the media can provide—it’s still one of the best content market strategies there is. And you can learn about how to get the most out of media relations by attending a seminar I’m moderating this week at the ESX show in Nashville.

The seminar is called “Maximize Your Media Relations ROI,” and will take place Wed., June 27, from 10:45 a.m. to 11:45 a.m. in room 208. You’ll get lots of tips from our panel of public relations experts: Joseph Mitton, marketing coordinator, Select Security; Beth Welch, public relations manager, Honeywell Fire Systems; and Jay Stuck, chief marketing officer and VP, residential sales, Securewatch24.

We’ll answer such questions as “How do I figure out what is newsworthy about my company?” and “How do I build a media contact list?” Also, you’ll learn the difference between working with broadcast, print and online media.

I hope you’ll attend this session and let us share with you the best ways to publicize your company’s information and expertise. See you in Nashville!

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