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Jay Stuck

ESX 2012: Maximize your ROI—by talking to the likes of me!

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Monday, June 25, 2012

Want a tip? One of you best ways to market your company may just well be contacting me.

No, I don’t have an inflated ego. What I’m talking about is good old-fashioned publicity about your company that I and other members of the media can provide—it’s still one of the best content market strategies there is. And you can learn about how to get the most out of media relations by attending a seminar I’m moderating this week at the ESX show in Nashville.

The seminar is called “Maximize Your Media Relations ROI,” and will take place Wed., June 27, from 10:45 a.m. to 11:45 a.m. in room 208. You’ll get lots of tips from our panel of public relations experts: Joseph Mitton, marketing coordinator, Select Security; Beth Welch, public relations manager, Honeywell Fire Systems; and Jay Stuck, chief marketing officer and VP, residential sales, Securewatch24.

We’ll answer such questions as “How do I figure out what is newsworthy about my company?” and “How do I build a media contact list?” Also, you’ll learn the difference between working with broadcast, print and online media.

I hope you’ll attend this session and let us share with you the best ways to publicize your company’s information and expertise. See you in Nashville!

SW24 sees bright future for guards

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Wednesday, February 15, 2012

“Guards, gates and guns.”

That was the standard for the security industry 20 years ago, as cited by Edward Levy, VP and global head of security for Thomson Reuters, during his keynote address at last week’s TechSec conference in Delray Beach, Fla. But while technology has clearly raised the bar since then, allowing many companies to reduce the number of boots on the ground, a contradictory fact remains: The age of the guard is not over.

To prove the point, look no further than the streets of New York, where SecureWatch24 has announced plans to move aggressively into guard services. The company was recently awarded a contract to supply unarmed guards at an Ivy League alumni club in Manhattan, and it intends to continue to push into this segment with its own training program.

“We’re moving into the guard sector in a big way,” said Jay Stuck, VP of sales and chief marketing officer for SW24, which specializes in property surveillance and video monitoring. “We think it’s pretty compatible with the technology initiatives we have going right now. Our view is that the two can work hand in hand. … At the end of the day, you’re still going to need guys in navy blazers.”

While Stuck sees a bright future for the guard segment, what does the rest of the industry think? You can weigh at rmiller@securitysystemsnews.com.

SW24 gears up for intrusion market

Security firm names central station manager, expands monitoring capability at headquarters
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01/25/2012

NEW YORK—Preparing to expand its footprint to handle alarm monitoring across the United States, SecureWatch24 has named a manager for its new central station in New Jersey and has added intrusion-monitoring capability at its Manhattan headquarters.

SecureWatch24 ready to expand biz model, offerings with new ‘Fusion Center’

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07/07/2011

NEW YORK—SecureWatch24, a security company started by retired NYPD officers and specializing in property surveillance and facilities management, recently told Security Systems News they are ready to expand their offerings and footprint and change the face of the industry in their market.

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