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SecureWatch24

SW24, not-for-profit team up on video surveillance

SW24 will install 80 cameras, whose video will be streamed to the NYPD’s crime center
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01/22/2014

NEW YORK—SecureWatch24, a full-service security company here, has been awarded a $1 million contract to install 80 camera boxes in two Brooklyn neighborhoods—one of which was the setting of a high-profile crime in 2011.

TOTUS, SecureWatch24 announce partnership

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09/04/2013

AUSTIN, Texas—TOTUS Solutions, Inc. and SecureWatch24 have teamed up to offer a channel partnership combining lighting-based security systems and video surveillance. The companies announced the deal Sept. 3.

AT&T launches Digital Life in 15 new markets

The telecom also is making a big push to sell its home security/home automation product in AT&T retail stores
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04/26/2013

DALLAS—After successful trials of Digital Life last year here and in Atlanta, AT&T today launched the home security/home automation service in 15 additional major markets nationwide, ranging from San Francisco to Miami.

Traditional security company goes retail

The Alarm Company’s new store in a strip mall draws customers, creates buzz and is part of a new trend
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03/27/2013

MADISON, Miss.—The Alarm Company, located in an isolated industrial park for years, moved in September to a strip mall on a busy road here. Going retail has attracted customers, generated lots of free publicity and is the wave of the future, according to company owner Tony Collums.

Getting to know the media can improve ROI

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Thursday, June 28, 2012

Erica Wood, co-owner and chief security officer of Dayton, Ohio-based American Fire & Security, said she kept getting turned down by a business newspaper in her community when she tried to get it to publish news about her company.

It wasn’t until she met with the publication’s editor that she found out the paper only wanted stories focused on business growth. Now Wood knows how to tailor press releases about her company to win the interest of that publication.

Talking to editors and reporters to find out what kinds of information they’re looking for was one of the tips offered during a panel discussion I moderated today at the ESX show in Nashville, titled “Maximize Your Media Relations ROI.”  The focus was on how to get favorable publicity to help market your company.

The session included lively discussion from audience members such as Wood, who shared their experiences and posed questions to the panel of public relations experts: Joseph Mitton, marketing coordinator, Select Security; Beth Welch, public relations manager, Honeywell Fire Systems; and Jay Stuck, chief marketing officer and VP, residential sales, Securewatch24.

Panel members offered a number of tips. Welch urged use of social media sites like Facebook and Linked In to get information out about company news and also make connections. And she said to make sure that media outlets correct any mistakes they make in writing about your company online, because those kinds of stories “last forever.”

Welch said that sometimes sending a compelling photo along with a press release can help catch a publication’s interest.

When it comes to deciding what’s newsworthy enough about a company to put in a press release, Stuck suggested to the audience that they ask themselves, “So what?” If they can’t answer that question, he said, it’s probably not news.

Among tips from Mitton, a former television journalist, was to work to establish friendly relationships with reporters and editors, making it easier to pitch them story ideas.

ESX recorded the session—something it’s doing for all the seminars offered here—so it will be available online. I hope you’ll find what we had to say rewarding for your company!

ESX 2012: Maximize your ROI—by talking to the likes of me!

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Monday, June 25, 2012

Want a tip? One of you best ways to market your company may just well be contacting me.

No, I don’t have an inflated ego. What I’m talking about is good old-fashioned publicity about your company that I and other members of the media can provide—it’s still one of the best content market strategies there is. And you can learn about how to get the most out of media relations by attending a seminar I’m moderating this week at the ESX show in Nashville.

The seminar is called “Maximize Your Media Relations ROI,” and will take place Wed., June 27, from 10:45 a.m. to 11:45 a.m. in room 208. You’ll get lots of tips from our panel of public relations experts: Joseph Mitton, marketing coordinator, Select Security; Beth Welch, public relations manager, Honeywell Fire Systems; and Jay Stuck, chief marketing officer and VP, residential sales, Securewatch24.

We’ll answer such questions as “How do I figure out what is newsworthy about my company?” and “How do I build a media contact list?” Also, you’ll learn the difference between working with broadcast, print and online media.

I hope you’ll attend this session and let us share with you the best ways to publicize your company’s information and expertise. See you in Nashville!

SW24 sees bright future for guards

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Wednesday, February 15, 2012

“Guards, gates and guns.”

That was the standard for the security industry 20 years ago, as cited by Edward Levy, VP and global head of security for Thomson Reuters, during his keynote address at last week’s TechSec conference in Delray Beach, Fla. But while technology has clearly raised the bar since then, allowing many companies to reduce the number of boots on the ground, a contradictory fact remains: The age of the guard is not over.

To prove the point, look no further than the streets of New York, where SecureWatch24 has announced plans to move aggressively into guard services. The company was recently awarded a contract to supply unarmed guards at an Ivy League alumni club in Manhattan, and it intends to continue to push into this segment with its own training program.

“We’re moving into the guard sector in a big way,” said Jay Stuck, VP of sales and chief marketing officer for SW24, which specializes in property surveillance and video monitoring. “We think it’s pretty compatible with the technology initiatives we have going right now. Our view is that the two can work hand in hand. … At the end of the day, you’re still going to need guys in navy blazers.”

While Stuck sees a bright future for the guard segment, what does the rest of the industry think? You can weigh at rmiller@securitysystemsnews.com.

SW24 gears up for intrusion market

Security firm names central station manager, expands monitoring capability at headquarters
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01/25/2012

NEW YORK—Preparing to expand its footprint to handle alarm monitoring across the United States, SecureWatch24 has named a manager for its new central station in New Jersey and has added intrusion-monitoring capability at its Manhattan headquarters.

SecureWatch24's new dealer program

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10/25/2011

ORLANDO, Fla.—Video monitoring company SecureWatch24 recently announced that it’s launching a new dealer program for its advanced video monitoring and access control services.

SecureWatch24 ready to expand biz model, offerings with new ‘Fusion Center’

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07/07/2011

NEW YORK—SecureWatch24, a security company started by retired NYPD officers and specializing in property surveillance and facilities management, recently told Security Systems News they are ready to expand their offerings and footprint and change the face of the industry in their market.