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Naren Gursahaney

ADT to acquire Devcon Security for $148 million

ADT looking for more acquisitions
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07/31/2013

BOCA RATON, Fla.—The ADT Corp. announced this morning that it plans to acquire Devcon Security from Golden Gate Capital for $148.5 million. The deal—ADT’s first major acquisition since spinning off from Tyco International last fall—brings 117,000 accounts and $3.6 million of RMR. The transaction is expected to close in early August, Naren Gursahaney, ADT CEO, said during an investor call today.

ADT to acquire Protectron for $500 million

Imperial Capital’s John Mack: Agreed upon deal is ‘far and away’ the largest deal for ADT as independent company
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04/30/2014

BOCA RATON, Fla.—In what will be its largest acquisition as an independent company, ADT has agreed to acquire Canada-based monitoring giant Protectron in a $500 million deal, giving the company another 400,000 customers north of the border.

ADT’s new CMO, VP of dealer sales newcomers to industry

But both Jerri DeVard and Jim Vogel say their varied backgrounds have prepared them for their new roles
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03/28/2014

BOCA RATON, Fla.—ADT went outside the security space to find its new chief marketing officer and its new vice president of dealer sales. Both new hires say they’ll put the skills they honed working in other industries to good use at ADT.

ADT names new CMO

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03/25/2014

BOCA RATON, Fla.—The ADT Corp. announced today that Jerri DeVard has joined the company as senior vice president, chief marketing officer.

ADT releases Q1 results—and stock price drops

But Imperial Capital maintains ‘outperform’ rating on ADT, saying it expects ‘positive catalysts’ from the company in 2014
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01/30/2014

BOCA RATON, Fla.—Although The ADT Corp. reported Jan. 30 that ADT Pulse take rates and recurring revenue were up in its latest quarter, it also said net income decreased 27 percent in that period—and its share price tumbled.

ADT gets new CFO

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10/15/2013

BOCA RATON, Fla.—Michael Geltzeiler will join ADT as the company’s new chief financial officer, ADT announced this week.

ADT taps former telecom exec as new CIO

In the newly created position, Kathleen McLean will use IT strategy to support business operations
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06/24/2013

BOCA RATON, Fla.—The ADT Corp. recently created a new position—that of chief information officer—and has appointed a former telecom executive to the position.

ADT’s CFO leaving company

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04/01/2013

BOCA RATON, Fla.—Kathryn Mikells, senior vice president and chief financial officer at ADT, is leaving the company in May to become chief financial officer at Xerox, according to an ADT statement.

ADT goes 'Undercover'

Company exec poses as entry-level employee on TV reality show to learn inner workings of operation
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03/27/2013

BOCA RATON, Fla.—“James” is a tough former Marine, but he found his first day working at an ADT central station daunting.

Peer into sports stars’ homes with ADT

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Friday, March 1, 2013

National Soccer Hall of Fame star Cobi Jones has a pretty cool house in California—a Spanish-style villa built in the 1920s. He also has an English bulldog named ZuZu that tends to slobber, as well as a wife and young child. I know all this because Jones’ home and family are protected by ADT.

Jones is a participant in an interesting new video advertising campaign from The ADT Corp. called ADT Home Turf. Not only does the video series feature virtual tours of famous athletes’ home for the curious—all the while explaining how the athletes’ ADT systems protect those homes—but it also is tied to a sweepstakes offering a free ADT system and sports tickets.

Here’s how ADT puts it: “Check out how ADT helps some of your favorite athletes secure their own home turf and … enter the sweepstakes for a chance to win an ADT system, a year of free monitoring, and a trip for 2 to a professional basketball playoff game including tickets, airfare, hotel and spending money.”

I got to learn that Jones has an affinity for tequila and that he gets his trademark dreadlocks professionally done. And I also got to see him deal with a “false alarm.” His smartphone notified him that his ADT system detected someone entering his garage side door. The intruder? ZuZu, who got a gentle scolding. Jones instructed his dog to play with dog toys instead of scoping out his in the garage.

After ADT spun off from Tyco this past fall, ADT's CEO Naren Gursahaney told me it's "not a moonshot" for the company to increase its residential penetration from the industry standard of 20 percent to as much as 40 percent. Clever ad campaigns like this should aid in that goal.

 

 

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