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Tom Piston

Dynamark highlights National Partner Program

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01/03/2014

HAGERSTOWN, Md.—Dynamark Security Centers plans to focus on growing its National Partner Program in 2014, the company announced Jan. 2.

Dynamark hires Groff, seeks ‘nationwide footprint’

Hank Groff, formerly of Guardian Protection Services, to lead new partner program that will include revenue sharing
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11/06/2013

HAGERSTOWN, Md.—Dynamark Security Centers has hired Hank Groff, formerly director of the dealer program at Guardian Protection Services, as SVP of sales.

Dynamark Convention roundup: Highlights from the vendor show

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10/09/2013

HAGERSTOWN, Md.—The Dynamark Convention 2013 was a fast-moving two days, highlighted by a diverse array of booths at the vendor show and keynote speeches by a pair of industry experts: Wayne Alter, founder and chairman of Dynamark; and Wade Moose, CEO of The Systems Depot and Elk Products.

Dynamark Convention wrap up

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Friday, October 4, 2013

Over the course of my two days at the Dynamark Convention, I had the good fortune of speaking with several knowledgeable industry veterans, and I’d be remiss not to mention some of them in this space. Whether at the vendor show, educational sessions or during my tour of Dynamark’s central station, I found no shortage of folks with industry expertise.

The vendor show featured a vibrant mix of companies, with virtually every facet of the industry represented, from access control and video surveillance to fire alarms and intrusion detection. There were distributors like ADI, which had a booth, and several attendees from The Systems Depot, including CEO Robert Pinion, who gave me a thorough description of the company’s new call center, a 20,000-square-foot facility with an efficient layout that's rapidly adding new employees. In the spirit of the season, there was some gridiron chat weaved into the industry-specific discussions. As it turns out, Pinion’s son is a punter for the No. 3-ranked Clemson Tigers.

Those very same Clemson Tigers travel north this weekend, heavily favored in their matchup with Syracuse, the alma mater of Tom Piston, vice president of sales & marketing at Dynamark. Piston, along with Lamar Shroyer, IT director at Dynamark, guided me and SSN publisher Tim Purpura on a tour through the central station. Shroyer showed us a veritable wall of servers and systems, which included Bold Technologies’ Manitou automation platform, as well as servers from Israeli-based Tadiran Telecom.

Keith Godsey, Dynamark’s vice president of central station operations, answered a few questions about Dynamark’s training procedures. Training typically lasts two weeks, and operators accrue greater responsibility as they ascend to higher levels of training. Interestingly enough, Godsey noted that 80 percent of their operators have been at the station since the facility opened in 2011—no small feat for a profession typically prone to high turnover.  

To conclude, I wanted to mention a final element of interest about the conference: The presence of companies offering peripheral services that both dealers and central stations are leveraging for value. I spoke with Joseph Narkin, director of business development at Demand, a marketing and business development firm that works with alarm companies, including Dynamark, and whose cold-calling team is comprised of qualified prison inmates (Narkin himself is a former prison inmate who said the company contributed tremendously to his rehabilitation and reintegration in society).

I also spoke with John Latimer, senior account executive at Keller Stonebraker Insurance, based in Hagerstown, Md. The company works with alarm companies, both dealers and central stations, to help transfer and mitigate risk—legal concerns of no small importance to the alarm industry as a whole.

In summary (I fully intended this update to be just that), my first voyage as part of SSN was a valuable and diverse experience, and the folks at Dynamark, and many others with whom I happened to cross paths, were nothing short of welcoming and bright.

Off to Maryland: Dynamark Convention 2013

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Tuesday, October 1, 2013

The bite of chilly weather hasn't yet snapped southern Maine, but that doesn't mean I don't welcome the opportunity to go 500 miles south for 48 hours, where stronger vestiges of summer remain. Tomorrow morning I'm off to Maryland with Tim Purpura, SSN's publisher, to attend the Dynamark Convention 2013 in Hagerstown, Md.

The event kicks off in earnest with a vendor show tomorrow evening, which will showcase products from a slew of manufacturers, with an emphasis on new and emerging technology trends. Day two opens with a joint presentation by Dynamark founder Wayne Alter and Wade Moose, owner of The Systems Depot, followed by workshops tailored to dealers, technicians, installers and sales personnel.

My Hagerstown stay will conclude with my inaugural central station tour of Dynamark’s facility, which opened in 2011. I eagerly await this phase of the trip, not only because it’s my personal debut in a central station, but because the descriptions I’ve heard of Dynamark’s facility tend to be peppered with superlatives.

I plan to be active on Twitter during the vendor show and workshop sessions (https://twitter.com/SSN_Leif), and I’ll also be updating my blog over the course of the next two days as events unfold, distilling the sights and sounds and key takeaways from the speakers.

For those attending, I look forward to meeting you there.

Dynamark acquires Ohio central station

Deal is part of expansion strategy to new markets
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07/02/2013

HAGERSTOWN, Md.—More than two years after re-entering the monitoring space, Dynamark’s resurgence continues with the acquisition of Security Services Center, a central station based in Dayton, Ohio.

Dynamark offers dealers more RMR through video verification

Partnership with CheckVideo allows CCTV to be upgraded without replacing cameras
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02/27/2013

HAGERSTOWN, Md.—Dynamark Security Centers has announced a partnership with CheckVideo, giving dealers the opportunity for more RMR by upgrading customers’ analog surveillance cameras with cloud-based video verification technology.

Riders on the storm: Central stations take Sandy in stride

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Wednesday, October 31, 2012

The snowy remnants of Hurricane Sandy are still blowing across the ridges of West Virginia, but the worst is over for the Eastern Seaboard. Now the recovery begins. And as is the case with any natural disaster, preparation holds the key to the extent of the difficulties ahead.

The lesson—one that’s often learned the hard way—is that it pays to do your homework and have a backup plan in place. The monitoring industry prides itself on that, of course, a fact that was validated by a quick SSN survey of central stations in the Northeast after the storm. It showed that while Sandy packed a tremendous punch, the industry was ready to handle it.

Long Island, N.Y., was one of the areas hit hardest by the storm, with thousands of homes damaged and nearly 1 million customers left without power Monday night. Andy Lowitt, vice president of dealer relations for Hicksville-based Metrodial, said via email Tuesday that despite the horrific damage in the area, the central station weathered the storm.

“Lots of downed trees and power lines … 912,000 [on Long Island] without power today versus 934,000 this morning, so tons of customers with beeping keypads, smokes and carbons,” Lowitt wrote. “Our natural-gas generator powered our central from 3 p.m. yesterday until power was restored today around 2 p.m. We had some valiant efforts of operators making it in during the day yesterday. Most PDs and some FDs stopped responding during the overnight hours and at one point we had over 3,000 signals in queue.”

New Jersey was also pounded by Sandy, but COPS Monitoring in Williamstown was prepared and took it all in stride, according to Executive Vice President Don Maden.

“In short, we proactively re-routed a percentage of alarm traffic away from N.J. to other sites, and significantly increased staffing at our other four central station locations,” he wrote in an email Tuesday. “We had 100 percent uptime in N.J. with services, did not lose power, and handled nearly double the normal alarm traffic across our network of central stations yesterday. Today, as expected, was heavy with alarm activity as well. [Generators] kicked on due to a few power flickers, but the grid stayed up.”

Don Piston, vice president of sales and marketing for Dynamark Monitoring in Hagerstown, Md., also reported heavy alarm volume but said “we knew that was coming.”

“We did great. We got battered with AC power loss and low battery signals because of all the power outages, so the traffic was just huge,” he told SSN on Wednesday morning. “But we sailed right through. We had the staffing in place. It’s almost no news because we did everything we were supposed to do.”

Despite Sandy’s mammoth strength and reach, it didn’t cause a lot of damage in Syracuse, N.Y.—just 250 miles from New York City and the home of Rapid Response Monitoring. Morgan Hertel, vice president of operations, said Wednesday that at the height of the storm, “we were getting pizzas delivered by the local pizza place. [Sandy] really wasn’t a big deal. It was like business as usual.”

That might have been the case meteorologically, but it wasn’t the case when it came to alarm traffic. At the peak, “we were seeing well over 100 signals a second coming in,” Hertel said, adding that Rapid is well versed in storm preparation and had extra staffing in place.

“We’re back to normal shifts today,” he said. “The technology did what it was supposed to do, the people did what they were supposed to do, and quite honestly we couldn’t be happier with the result. We even saved a few lives along the way.”

Dynamark helping dealers open door to Web

Company makes ‘big push’ at convention to promote online marketing support
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10/03/2012

HAGERSTOWN, Md.—Most alarm dealers know the drill about the Web. They realize they should be using it to help their business gain and maintain an edge, but where do you start? Who do you call? And what about the time and expense?

Dynamark launches account acquisition program

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08/01/2012

HAGERSTOWN, Md.—Dynamark Security Centers, which got back into the monitoring business by opening a new central station here last September, has rolled out an account acquisition program with no monthly minimums to give dealers more operational flexibility.

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