ISC East has been rescheduled for Nov. 28 and 29 at the Jacob Javits Center in New York City, Reed Expo’s Ed Several told me in a phone call earlier today.
ISC East was originally scheduled for Oct. 30 and 31 was postponed due to Hurricane Sandy.
Details will be available on the ISC East site www.isceast.com this afternoon, Several said. Also, an email will go out to everyone who had registered to attend the event.
“We’re making this as easy as possible,” Several said. “We have an email going out this afternoon that will enable someone who is already pre-registered to click a button to say I’m interested in joining you again,” he said.
Several said Reed and the Security Industry Association and other organizers have worked long days and weekends with the Javits Center to work out the details of rescheduling the trade show.
Typically, dates for trade shows are booked “years in advance … we were able to do some maneuvering to get dates that will be four weeks after the original,” Several said. “We couldn’t do it any earlier,” he said, noting that residents and businesses in the New York metropolitan area is still recovering from the storm.
The fact that many exhibitors have booths and other materials stored in the New York area makes the rescheduling a little bit easier, he said.
Is there a precedent for rescheduling a trade show this large? Several said that Reed had to postpone and reschedule a food industry trade show a few years ago. The show was to take place in Florida and had to be postponed because of a hurricane.
“What is unprecedented is the fact that New York City experienced a storm of this magnitude,” Several said.
“I'm happy that SIA, the ISC East team, exhibitors and attendees were in constant contact and were able to the address [rescheduling the show] prior to the storm making landfall … and we’ve been quickly able to reschedule for four weeks later,” he said.
“On November 28, we’ll be ready to go,” Several said.