Will ADT grow its dealer or internal sales groups post split? How will Tyco save $400 million to $500 million mostly from the new Commercial Fire and Security division?
I found some interesting details on those questions when I finally had a chance—on a recent long plane ride—to review the Tyco International Conference Call. The call took place on the day that Tyco announced its plan to split into three publicly traded companies.
On that day, most of the industry, including yours truly, were running around the ASIS show floor. The quotes below are courtesy of Seeking Alpha.
ADT to grow internal sales force
ADT residential currently derives about half of its business from its dealers and half from its internal sales force, but the goal is “to get more internal sales people, [and] keep the dealer channel where it’s at,” said Tyco CEO Ed Breen during a recent Tyco earnings call.
“We have a good business there, but [we will] continue to increase on the direct side of the house,” he added. ADT serves more than 6 million homes and small businesses, has more than $3b in annualized revenue (90 percent of that from RMR.) Its average creation cost for accounts is $1,000, according to the call.
Naren Gursahaney, who is now president of Security Solutions and who joined Tyco in 2003, will become CEO of ADT. And, ADT will no longer be officially headquartered in Switzerland with the rest of Tyco. Presumably it will be in Boca Raton, its U.S. headquarters. Asked about ADT’s resi business abroad, Breen said that most of its business outside of the U.S. is commercial, and regardless, ADT overseas business has always been managed by commercial…so there’s not a change there. Of the estimated $10 billion in revenue Commercial Fire and Security, about $1 billion is RMR from fire and security and most of the security business is commercial, with a little residential, he said.
Commercial Fire and Security business key to to $400m - $500m savings
When the fire and commercial security business are combined, the new approximately $10 billion entity will be the “largest global provider of fire and security products and service.” This entity will continue to list Schaffhausen Switzerland as its headquarters. Its CEO will be George Oliver.
Breen said Tyco as a whole will save $400 to $500 million over “multiple years” as a result of the split. The bulk of that savings will come from Commercial Fire and Security and the Flow Control business, he said.
At Commercial Fire & Security “we’re bringing together a security commercial company and a fire commercial company, all extremely global with all the back offices. So you can imagine not only do we get those synergies htat we talked about but when we bring those two businesses together, which have been managed separately, that helps us a little more create that synergy.”
He said the combined businesses will make a “big push” to go after enterprise business and said that “we’ve created key verticals, on one of our key verticals, for instance in Security and Fire is oil and gas … we’re not going to miss the opportunity to really go dive deep on those…”
Look for more on Tyco post-split tomorrow in this space.