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Cablecos and Telecoms: Readers debate the new competition

Do smaller professional security companies stand to gain from the emergence of new players?
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07/10/2013

YARMOUTH, Maine—Brand recognition, national reach and advertising clout are some of the obvious advantages afforded the telecom and cableco giants now entering the security space.

Talking about new entrants in Dallas

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Tuesday, January 10, 2012

I’m in Dallas at the ESA Leadership Conference and ESI Forum.

If you’re at the event, check out the educational session I’m moderating today. It’s called "What the Arrival of New Industry Entrants Means for your Business"

The panelists are Joe Nuccio, CEO of ASG Security, and John Loud, president of Loud Security. We’ll be talking about  the cable and telco companies that are playing in security now.

There are seven at last count, and they’re not all taking the same approach. We’re going to take a look at who the new entrants are, analyze their offerings and approach, and talk about what traditional security companies should keep in mind as the competitive landscape shifts.

The session begins at 1:45 today. See you there.

2011: The Year of the Telecom

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Wednesday, December 21, 2011

The year is not quite over yet, but it’s clear that 2011 has earned a new name as far as security is concerned: The Year of the Telecom.

That’s because the year has been marked by at least five telecoms entering the security space. And those who have yawned and said, “What else is new? The telecoms have tried this before and failed,” had better take note. There are some indications the telecoms are doing things differently this time—for example, they’re teaming up with other professional security companies and joining industry associations.

Verizon led off in January, debuting its home security/home automation product at the Consumer Electronics show. After beta testing in New Jersey, it followed up in October by launching the product to its broadband customers nationwide.

While Verizon’s product is designed to be self-installed and self-monitored, it appears other telecoms are going with professionally installed and monitored products—and in some cases using professional security companies to do the installation and monitoring.

Cox Communications launched a home security/home automation product in Tucson, Ariz. this summer and is planning to launch in other markets in 2012.

Also in the fall, Time Warner Cable and Frontier Communications joined in by launching home security/home automation offerings in upstate New York, and Frontier also is experimenting with a security product in Pennsylvania .

Frontier, which tried going it alone previously a few years ago, is now partnering with professional security companies—with ADT for its New York offering, and with Protection 1 in Pennsylvania.

There’s also recent news that AT&T is creating a new Atlanta-based division to offer customers home security and home automation.

The Georgia Electronic Life Safety and Security Association (GELSSA) is urging AT&T to join that group and be a good, ethical participant in the industry. That’s what Cox has already done in connection with its Tucson launch, joining the Arizona Alarm Association and attending seminars.

In 2012, we’re likely to see more activity from these telecoms and maybe additional players jumping in. Will the telecoms turn out to be competitive players this time around? Only time will tell.