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Pro1's 'Security Switch' TV ad stars Mike of "Mike & Mike"

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Wednesday, March 14, 2012

I just had a chance to speak to Jamie Haenggi, Protection1 chief marketing & customer experience officer, who filled me in on the Camtronics Security Integration acquisition. There's some info in a blog I wrote earlier today. I'll be writing a story with comments from Jamie this week. 

In addition to the Camtronics deal, Protecton1 is undertaking another effort to beef up its national accounts business: launching its first ever television commercial last Sunday (March 12) starring Mike Greenberg of ESPN “Mike and Mike” fame.

“It’s aimed at our commercial and national accounts customers,” Haenggi said.

“It’s a very different concept from [security commercial which tend to focus on home security] than anything you’ve seen before,” she said. “It’s set up like a game show, like The Dating Game, and it’s called Security Switch. Mike Greenberg is stars as the client and there are three security companies,” Haenggi explained. “Mike asks contestants questions. There’s good humor in there,” she said. And, the commercial “draws the competition in to play.”

The point is to highlight P1’s value proposition, she said “which is that we take your security personally.

“It’s all about building brand awareness. We’re the second-largest security provider out there and we’re the best-kept secret. We’ve got high-profile clients moving over to us, and we don’t want to be a secret anymore,” Haenggi said.

Look for the commercial on ESPN stations. 

Pro1 goes after national accounts in N.C.

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Wednesday, March 14, 2012

Protection1 announced on Monday that it has acquired Camtronic Security Integration of Wilmington, N.C.

I’m scheduled to do an interview with Protection1’s Jamie Haenggi, who is on the road, so I’ll have more in a story later this week. From the press release, it’s the national accounts that attracted P1 to this buy. After he took over P1 in 2010, CEO Tim Whall said national accounts would be a priority.  Last fall, Haenggi spoke to us about Pro1’s national accounts research

Judging by its web site, Camtronic seems to be soley focused on retail accounts. Its client list includes:  Winn Dixie, Coach, Saks Fifth Avenue, Safeway, Louis Vitton and Whole Foods.

In business since 1991, the founder and president is Jay Linton. Linton, Jim Finley, Camtronic’s vice president, managing director, and Paul Yezzi, managing partner of Camtronic, and the rest of the Camtronic employees will stay on with Pro1.

Does it seem like more owners are staying on with companies after acquisitions? It does to me. At the Barnes Buchanan conference this year, Michael Barnes said that keeping owners and staff is increasingly something sellers are looking for in today’s market.

 Pro1 acquired accounts from Sting Alarm in Feb. 2010