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Parks Associates

Getting 'fence sitters' to commit to security

A new study from Parks Associates says a new value equation with smart home features draws customers
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11/01/2013

DALLAS—Nearly 10 percent of the nation’s homeowners with broadband at home—about 5 million households—considered purchasing a home security system over the past year but didn’t acquire one, according to a new report from Parks Associates, a market research firm based here.

New options driving connected home growth

Home safety products top homeowners’ wish list of additional features
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07/17/2013

DALLAS—A survey of consumers by Parks Associates found that the more features homeowners have in a home control system, the more likely they are to recommend the system to family and friends.

Security providers early winners in home automation/home security space

But telecoms and cable companies also are ‘in it to win’ and shouldn’t be discounted, an industry analyst says
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05/29/2012

DALLAS—Security providers have a “first mover” advantage in home automation/home security right now, but the big telecoms and cable companies entering the space are serious competitors who may be game-changers in the future, according to a market research company analyst.

Tremendous growth forecast for home energy management

Analyst: Security companies can use their close relationships with customers to drive the market
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03/26/2012

DALLAS—A recent Parks Associates study predicts home energy management will become a huge market during the next 10 years, and security companies are in a unique position to take advantage of that through their close customer relationships, according to an analyst with t