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Parks Associates

AT&T to buy DIRECTV for $48.5b

Analysts: Deal could result in potential monitoring synergies, bundling opportunities
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05/19/2014

DALLAS, Texas and EL SEGUNDO, Calif.—AT&T plans to buy DIRECTV for $48.5 billion, the companies announced this week. The deal will allow AT&T to expand its broadband network to more than 70 million customer locations, the companies said.

Avoiding the Internet of Broken Things in the smart home, and customer attrition

Technical support is key to getting homeowners to successfully adopt connected devices
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05/14/2014

DALLAS—The Internet of Things, the connectivity of devices, systems and services in today’s interactive world, makes the connected home possible. But if those smart home devices don’t work because of even just one glitch in the connected system, attrition rates will rise.

Getting 'fence sitters' to commit to security

A new study from Parks Associates says a new value equation with smart home features draws customers
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11/01/2013

DALLAS—Nearly 10 percent of the nation’s homeowners with broadband at home—about 5 million households—considered purchasing a home security system over the past year but didn’t acquire one, according to a new report from Parks Associates, a market research firm based here.

New options driving connected home growth

Home safety products top homeowners’ wish list of additional features
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07/17/2013

DALLAS—A survey of consumers by Parks Associates found that the more features homeowners have in a home control system, the more likely they are to recommend the system to family and friends.

Security providers early winners in home automation/home security space

But telecoms and cable companies also are ‘in it to win’ and shouldn’t be discounted, an industry analyst says
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05/29/2012

DALLAS—Security providers have a “first mover” advantage in home automation/home security right now, but the big telecoms and cable companies entering the space are serious competitors who may be game-changers in the future, according to a market research company analyst.

Tremendous growth forecast for home energy management

Analyst: Security companies can use their close relationships with customers to drive the market
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03/26/2012

DALLAS—A recent Parks Associates study predicts home energy management will become a huge market during the next 10 years, and security companies are in a unique position to take advantage of that through their close customer relationships, according to an analyst with t