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Parks Associates

Parks Associates asks consumers about the smart home

Survey says consumers with security systems show more intentions to buy into smart home
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04/25/2016

DALLAS—In a Parks Associates’ survey of homeowners with broadband connections, those with a security system were more likely to say they intend to buy a smart home device in the next 12 months.

Resi security industry preps for ISC West

New technology, meeting vendors tops ‘to-do’ lists
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03/16/2016

YARMOUTH, Maine—With ISC West right around the corner, Security Systems News asked some leading players on the residential security side to share their game plans for this year’s show at the Sands Expo in Las Vegas, April 5-8.

Initial research: Telecoms, cablecos responsible for half of new subscribers

Parks Associates' Kerber talks about interactive services, DIY, and new entrants in security
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03/09/2016

DALLAS—Interactive services, self-installed options, the presence of cable and telecom operators, new smart-home technologies—it truly is a pivotal time for the residential security industry. To help sort it all out, Security Systems News caught up with Tom Kerber, who leads Parks Associates research in the areas of home controls, energy management and home networks.

Broadband households plan for smart bulbs, appliances

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12/23/2015

DALLAS—Thirty percent of U.S. broadband households intend to purchase a smart light bulb by end of 2015, according to research from Parks Associates.

Some 17 percent intend to buy a smart kitchen appliance, and 14% plan to purchase a smart thermostat.

Study: Smart home offerings drive resi security

21M households are monitored
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12/02/2015

DALLAS—Smart home offerings have boosted residential security by more than 15 percent in the past two years, according to Parks Associates in its report, “The New Face of Home Security—2015 Edition.”

Study: Cablecos, telecoms stake claim in resi market

Traditional players need to get with the program, expert says
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08/12/2015

DALLAS—Forty percent of new security monitoring subscribers are signing with nontraditional providers, according to Tom Kerber, Parks Associates director of research, home controls and energy.

Prime time for Alarm.com IPO

Interactive services provider files for $75m IPO
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05/27/2015

VIENNA, Va.—It has been a year since reports surfaced that Alarm.com owner ABS wanted to exit its investment. The wait may have been worthwhile, according to experts who spoke to Security Systems News. Now is a good time for Alarm.com, a fast-growing, market-leading provider of interactive services, to go public, they say.

AT&T to buy DIRECTV for $48.5b

Analysts: Deal could result in potential monitoring synergies, bundling opportunities
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05/19/2014

DALLAS, Texas and EL SEGUNDO, Calif.—AT&T plans to buy DIRECTV for $48.5 billion, the companies announced this week. The deal will allow AT&T to expand its broadband network to more than 70 million customer locations, the companies said.

Avoiding the Internet of Broken Things in the smart home, and customer attrition

Technical support is key to getting homeowners to successfully adopt connected devices
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05/14/2014

DALLAS—The Internet of Things, the connectivity of devices, systems and services in today’s interactive world, makes the connected home possible. But if those smart home devices don’t work because of even just one glitch in the connected system, attrition rates will rise.

Getting 'fence sitters' to commit to security

A new study from Parks Associates says a new value equation with smart home features draws customers
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11/01/2013

DALLAS—Nearly 10 percent of the nation’s homeowners with broadband at home—about 5 million households—considered purchasing a home security system over the past year but didn’t acquire one, according to a new report from Parks Associates, a market research firm based here.

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