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Stan Martin

Three out of four for Monitronics; Tweets for SIAC

Wednesday, February 29, 2012

Make it three out of four for Monitronics.

The Dallas-based alarm monitoring firm was recently named Frost & Sullivan’s North American Company of the Year for 2011, adding to similar awards the company won in 2008 and 2010.

Frost & Sullivan praised Monitronics for maximizing value to clients by expanding its customer service operations and streamlining internal processes, resulting in record-low attrition for the year. The market researchers also cited the company’s “concerted efforts” to expand its dealer network, a point that wasn’t lost on Bruce Mungiguerra, VP of sales and dealer development for Monitronics.

“The biggest part for us, for our company and our dealers, is the way our program is modeled as a 100 percent dealer environment,” he told Security Systems News. “All of our business comes through our dealer network, and we really promote a high level of branding for our dealers to promote themselves and be their own local company.”

Mungiguerra said the award gives Monitronics’ dealers a big boost when it comes to marketing their services.

“Being able to have been recognized as the North American alarm provider of the year now for three years, it really helps give credibility to the dealers,” he said. “They can use those logos and that information on their branding to show what a great central station we are. … At the end of the day, our bread and butter is the ability to provide great monitoring services to retain our customers for a long time.”

Tweets for SIAC: Social media and the Security Industry Alarm Coalition? It might not sound like a match made in heaven, but SIAC sees the value of Tweets and blogs and is taking advantage of the new tools. Since launching its initiative a year ago, the group has attracted more than 100 followers on Twitter and 40 to 50 blog readers a week.

“While we have overcome many challenges, our industry continues to face significant issues in many communities,” said Stan Martin, SIAC’s executive director. “Social media helps us keep industry leaders informed on key issues in real time so that we can engage law enforcement and elected officials early in the decision-making process.”

SIAC’s weekly blog can be found at, with Tweets at @SIACINC.

“It’s a long-term growth process to get more people involved in improving alarm management practices across the country,” said Dave Simon, SIAC’s communications director. “The first step is sending relevant, consistent information, and we believe these tools are effectively serving that purpose.”

Four new members named to SIAC board

Diebold’s Stroia heads group bringing 'fresh energy'

FRISCO, Texas—Four new members have been named to the board of directors of the Security Industry Alarm Coalition (SIAC), an exchange of industry veterans that brings the group "fresh energy and fresh ideas," according to Executive Director Stan Martin.

New SIAC training program takes on user error

Initiative aims to cut false dispatches by helping customers understand their systems

FRISCO, Texas—False dispatches mean user error.
In the majority of cases that’s the reality, according to the Security Industry Alarm Coalition, which has found that customer errors account for up to 77 percent of false police dispatches. And while initiatives such as ECV, model ordinances and CP-01 equipment standards have cut into that number over the years, the problem continues to dog the industry.


Wednesday, December 7, 2011

At first it just looked like a big bowl of alphabet soup, but as the “new guy” at Security Systems News, I’m starting to get my head around it. In the first few weeks at my post I’ve had a chance to hear from some of the organizational leaders in the industry—Ed Bonifas, Stan Martin, Bob Bean—as well as many others who have helped me get my feet wet. There’s long list of folks who I haven’t talked with, though, and a long list of companies that I’d like to know more about, so I have some work to do.

This blog is part of that process, and it would be great to hear from those in the know if I don’t dial you up first. Any industry developments, large or small, count me in:, or 207-846-0600, Ext. 254. I look forward to getting to know everyone.

On the email front: There was a real gem circulating among CSAA members recently about Hedy Lamarr, the Hollywood siren and screen legend. It turns out she was also quite the inventor, co-patenting spread spectrum radio, a technology that would eventually lead to today’s cellphones, Wi-Fi and GPS. And did I mention her torpedo guidance system for the U.S. Navy?

L.A. Times writer Adam Tschorn said it would be like crediting Farrah Fawcett for developing Google’s proprietary search algorithm. But truth is stranger than fiction. Richard Rhodes chronicles Lamarr’s little-known work in his new book, “Hedy’s Folly: The Life and Breakthrough Inventions of Hedy Lamarr, the Most Beautiful Woman in the World.”

And that’s Hedy, not Hedley, “Blazing Saddles” fans …


Reversal of Avondale ordinance possible

Industry advocates overturning ordinance fining alarm companies

AVONDALE, Ariz.—A city provision to shift the fines assessed for false alarms from consumers to alarm companies could soon be rescinded due to concerns about the measure’s constitutionality.

Major market no longer responding to unverified alarms

Moves from ECV to VR

DETROIT—City police here have instituted a new policy—effective Aug. 22—of no longer responding to alarms that aren't verified by the alarm system owner or the monitoring company.

DMP committed to reducing false dispatch

New feature simplifies false alarm cancellation for end users

SPRINGFIELD, Mo.—Digital Monitoring Products on July 19 announced a new feature to its alarm panels that, according to VP of marketing Mark Hillenburg, displays the company's continuing dedication to reducing false dispatch, which ties up central station operators, can lead to end user fines, and wastes police resources and tax payer's money.

Toronto zero-tolerance rule raising alarm

City shocked by residents disconnecting fire alarms to avoid fines

TORONTO—A zero-tolerance false alarm regulation here is raising concerns within the industry because residents are reportedly disconnecting their fire alarms to avoid fines of more than $1,000.

Detroit enacts enhanced call verification

SIAC, local association, municipality work together for change

DETROIT—Authorities here have teamed with the Security Industry Alarm Coalition and the Burglar and Fire Alarm Association of Michigan to enact an enhanced call verification policy to help reduce false alarms. The ECV policy went into effect Dec. 1 and, according to SIAC, resolves a situation that could have gone very badly for the industry.